Swirly Love Fest

type on a Warner Bros. album sleeve

type on a Warner Bros. album sleeve

I’ve been told by leading strategists about millennials and what they want. According to marketing experts these people (born between 1980 and 2000) have no interest in artifacts, individual design heroes, or anything not about social causes. I am polite, and listen to this as long as I can before saying, “Okay, that’s bullshit.” Sorry for the profanity, but it is. I spend an enormous amount of time with this generation of young designers. I’ll generalize here. They love making things, finding incredible artifacts, and detailing the craft to perfection. They have design heroes and ask for any suggestions for other designers they should know. They work in teams, but have their own distinct vision and value the individual. They care about doing good and want to make this integral to their choices, but they have huge loans and recognize they need to make a living. In comparison to my generation who primarily wanted to get drunk and skateboard, they are remarkable people.

So for today’s entries, there is no collaborative strategic focus. No post-it notes were taped to a board to create these. The designer didn’t document the process and stop when it was time to make something. These are examples of swirly love.

 

Tom Carnase, logo

Tom Carnase, logo

AdamsMorioka, logo

Sean Adams, presentation slide

Herb Lubalin, logo

Herb Lubalin, logo

Aubrey Beardsey, 1893

Aubrey Beardsey, 1893

Wes Wilson, 1966

Wes Wilson, 1966

Tom Carnase, logo

Tom Carnase, logo

Tom Carnase, logo

Tom Carnase, logo

Herbert Matter, 1951

Herbert Matter, 1951

FacebookTwitterTumblrGoogle+PinterestShare This Story

Tags: , , , , , , ,

Comments are closed.