Aloha Oy

Aloha Airlines logo

I’m sure many of you watched Pan Am on Sunday night. Many of us watched it, not for plot or character, but for details. Beside the odd Doctor Who Tardis issue (the inside of the Boeing 707 grew into a wide-body 747), many of the details were correct. The on-board graphics and set design were as obsessive to detail as Mad Men.

As I watched Pan Am, I thought a better program would be Aloha! It would be the same idea, but set in 1976 and on Aloha Airlines. Think about it, you get Love Boat, Fantasy Island, Pan Am, and Mad Men all rolled into one. Aloha is, unfortunately, no longer flying. The reasons cited are economic pressure due to September 11, competition on inter-island flights, and increasing gas costs. I, however, believe the trouble began the minute Aloha dropped its fantastic identity. How can Bookman Swash ever be wrong? They made the tragic, yet typical error, of “updating” when they would have been the hippest airline if they waited a couple of years

Aloha Airlines ad

Aloha Airlines bag

Aloha Airlines bag

Aloha Airlines ad

Aloha Airlines uniforms

Aloha Airlines Funbird

Aloha Airlines ad

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One Response to “Aloha Oy”

  1. Geoff Says:

    So, Sean, not to legitimize any use of ITC Garamond, but I guess you can get hip to a bold serif italic as long as it has swashes? The swash immediately wonkifies.

    I love Aloha’s branding – I hadn’t seen it before. It looks like they were ahead of their time – kitsch before kitsch was cool. The airline Song had a good brand too, but its fun birds became grounded too.