The Eyes of Lester Beall
Lester Beall, Scope Magazine, 1950
One of my favorite clients is Cedars Sinai. I love learning about complex medical issues, and working with smart and logical people. A common issue I face is trying to communicate a difficult and unappealing subject, such as prostate cancer, in a way that invites the audience. I want to be true to the subject, but detailed images of surgery tend to not be good for publication covers. Upjohn Pharmaceuticals produced Scope magazine in the 1940s and 1950s. Incredible designers such as Will Burtin and Lester Beall designed arresting and seductive covers. These offer an alternative to the high rez 4 color digital photography that is the default medium for everyone this day. They may look light and playful, as if the designer threw it together on a sunny afternoon. But, guess what, it probably took some time, and I like to imagine Beall slaving away in a dark Dickensian hovel as it snows outside.
from the Lou Danziger collection
Will Burtin, Scope Magazine, 1951
Will Burtin, Scope Magazine, 1953
Will Burtin, Scope Magazine, 1954
Will Burtin, Scope Magazine, 1954
Will Burtin, Scope Magazine, 1955
Will Burtin, Scope Magazine, 1957
Will Burtin, Scope Magazine, 1957
Tags: 1950, 1951, 1954, 1957, Cedars-Sinai, Design, Lester Beall, Scope Magazine, Upjohn Pharmaceuticals, Will Burtin
