Nobody Ever Called Pablo Picasso an A-hole

Pablo Picasso, Exposition Vallauris, 1958

Most good designers know that the best logos are the simplest ones. Of course, it’s difficult to account for a long and arduous process of strategy, typographic studies, hundreds of icons, and system elements, and countless meetings when the result is a simple logo. Simple is hard. Desperation is not pretty on a date, or in design. But, it’s no fun to hear someone say, “That’s it? That took six months and cost ‘X’ amount of dollars?”

This is the same as looking at a Picasso and saying, “I could have done that,” or “my six year old child could have done that.” But, apparently, you or your child didn’t do that, and he did. That’s why he’s Picasso.

One of my pet peeves, including people who don’t use turn signals, is faux handwritten type. If it’s meant to be handwritten, I’d like to see something that was, surprisingly, written by hand. Those fonts that imitate handwriting have been put on earth by Satan to tempt people into laziness. Picasso’s posters should serve as the best example of this. His handwritten copy is light, playful, and energetic. If these posters were typeset in Felt Tip (no offense to the Felt Tip people), they would be flat and dull. And don’t even think about these typeset in Leonardo; you will never close your eyes again and not think about that tragedy. You will wake up in a cold sweat screaming most nights.

Pablo Picasso, Sala Gaspar, 1968

Pablo Picasso, Toros en Vallarius, 1957

Pablo Picasso, Galerie 65-Cannes, 1957

Pablo Picasso, Congres National, 1961

Pablo Picasso, the Don Quixote poster everyone has

Pablo Picasso, the Petit Fleur poster everyone also has

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2 Responses to “Nobody Ever Called Pablo Picasso an A-hole”

  1. Pam Says:

    Faux handwritten type, UGH.

    It makes me think about the art of writing and act of creating letterforms. I read an article in TIME last year about the death of handwriting. The Gen-Y author said she couldn’t remember how to write a capital Z in cursive (neither can I, but that’s just my age). Kids I know text all the time. When do they need to print? Do they need cursive? Interested in your perspective.

  2. Stefan Says:

    Picasso could have been a great logo designer. He captured the essence of things very well.