Warm Red Railroad

New Haven Railroad logo, Herbert Matter 1955

One of my favorite logos is the mark Herbert Matter designed for New Haven Railroad in 1955. Jessica Helfand wrote a remarkable piece on this subject in 2006. Jessica is much smarter than I am, so I leave the hard facts to her.

When I was five, I was convinced I wanted to be a train engineer. Reno was the last stop before the hard climb over the Sierras. A favorite pastime was waiting by the tracks and waving to the engineers. Kids today aren’t allowed to wander by themselves and stand next to railroad tracks. That’s a shame. Later, when I gave up my idea of riding the rails, I thought I would be an advertising executive. My only point of reference was old movies like The Man in the Grey Flannel Suit. For me, this life would entail living in the suburbs and taking the New Haven line into Manhattan. Somehow, I didn’t put together the fact that it wasn’t 1955 in New York anymore. But, I still have trouble with that.

New Haven Railroad materials, Herbert Matter 1955

New Haven Railroad logo, Herbert Matter 1955

New Haven Railroad logo, Herbert Matter 1955

6 Responses to “Warm Red Railroad”

  1. Joe Says:

    They had a spread with this work in it in the latest PRINT mag did you see? I love Herbert Matter’s work!!!

  2. Sean Says:

    You mean they ripped me off, again?

  3. Joe Says:

    Well when one generates much of the worthwhile content on the web via one “Burning Settlers Cabin” blog one can not expect publishers to follow suite and/or shirk from the urge to “retweet” in printed matter form.

  4. Sean Says:

    Well put, Mr. Marsh.

  5. Roscoe Marushia Says:

    Wow! what an idea ! What a concept ! Beautiful .. Amazing

  6. Sean Says:

    I love the horizontal forms.