This term, Nik Hafermaas, the chair of the graphic design program at Art Center, asked me to help curate the gallery. It seemed like an easy job. How hard could it be to choose some posters and hang them evenly spaced apart? The reality was more complicated, in a good way. In the end, I was faced with an enormous wealth of incredible projects. My first impulse was to put everything in the gallery. That, unfortunately, would lead to an episode of Hoarders. I didn’t want to be faced with a professional organizer, television crew, unhappy movers, and weeping family members while I tried to climb over mountains of design projects.
Let me define “incredible projects.” These aren’t the perfectly made and tasteful wine labels, or nice and tight simple logos. These are the projects that go beyond the assignment and ask fundamental questions about culture, how we read symbols, and what we make. And they are perfectly made. The high point of the gallery task was seeing the work and being endlessly energized and inspired. The low point was not being able to fit everything in our space. I need design a solution that allows for more projects and doesn’t point to a psychological disorder.
Below is one of my favorite projects from last term, Dawn Kim’s map poster for Knotts Berry Farm. First, it’s beautiful, like a Jackson Pollock painting. Dawn’s poster is so dense and multi-layered. It isn’t collage to solve a problem of filling space. It’s frenetic energy and possibility of discovery does the job of redefining the Knott’s experience beautifully. I would gladly show more great projects from the gallery if my students sent me their pdfs. Hint, here, guys.