Publikum is an editorial and design publication in Serbia. Each year, a different designer is chosen to create the issue. Theoretically, the designer is given creative freedom. In this instance, the concepts I first presented were sent back as too avant-garde or controversial. The client sent back examples of work I had done a decade before and asked for the same, "optimistic and happy."

Rather than fighting this request I worked with it. If I were going to do something optimistic and happy, it would be so happy the viewer would throw up. In the end, I preferred this version to the original concept. Which shows that it's important to listen to clients.