The Lights of Old Santa Fe

Years ago, I saw a documentary, 901: After 45 Years of Working. This documentary follows the archiving of the Eames studio, as its contents were packed for shipping to the Smithsonian, after Ray's death. It’s incredible, of course. A lifetime of collecting is carefully organized in flat files and boxes. There are flat files filled with thimbles, another drawer of round shells, another with buttons, pieces of kimono fabric, spoons, pebbles, Victorian cards, and anything else you might consider collecting. After an hour of drawers, drawers and more drawers, and boxes of stuff, I found myself getting edgy. Yes, it’s incredible, but stop the archiving, get a Hefty bag.

I bought the new Alexander Girard book by Todd Oldham and Kiera Coffee. I expected a nice comprehensive publication of Girard’s work, not another catalogue of cute Girard blocks and merchandise. And it is exactly that: smart, comprehensive, beautiful, and well printed. The book is enormous. I felt sorry for the UPS dude. It’s almost as big as the coffee table, is 672 pages, and weighs 15 pounds. It is comprehensive and spectacular.

Girard’s house in Santa Fe is overwhelming. Here, more is not enough. The colors and textures are playful and exuberant. There isn’t a detail overlooked. It gave me permission to paint a mural in the hall, or put out every Mexican and Japanese folk art item I own. Like the Eames studio, there is a lot of stuff. And when there isn’t an object, he paints the surface to invoke a landscape. I was especially interested in the mural that looks exactly like It’s a Small World. Was it zeitgeist? Did Mary Blair visit and copy him? Did he copy from Mary Blair’s drawings? Who cares? It’s extraordinary.

Images from Alexander Girard, by Todd Oldham and Keira Coffee, and the Library of Congress

Echo and one Funny Man

It's a sad fact that many of us were forced to buy a record at a record store, go home, listen to the one song you liked, and then hate the rest of the album. But, tough luck. That was how the world worked pre-digital music downloads. Horrible. Today, I can create my own playlist, ignore the crap songs on the rest of an album, and even take a walk while listening.

In 1960, however, true interactive music media was invented. Echo magazine was a "magazine you play on your phonograph." Pretty cool. You could read an article, and play a record bound into the publication. This made magazines seem stupid because they didn't have sound, and records equally dumb, because they only had liner notes. Boring.

Unfortunately, a magazine/record didn't catch on in 1960. In reality, the issue could have been manufacturing related. I have this issue, and I'll be damned if I can figure out how to separate the record from the pages. I don't want to put the whole magazine on the turntable and flip around. The cover may also have added to the confusion. Only today, did I realize that it's a representation of a phonograph player. For years, I thought it was someone's arm and hand who was very shaky.

Let's Take an Old Fashioned Walk

Originally, I planned to do this post about modernism done well, and modernism done badly. For example, the Barcelona Pavilion by Mies van der Rohe is done well. A black box office building on Ventura Boulevard is not so good. The JC Penney annual report for 1970 is a great example of beautiful and precise modernism. George Tscherny’s design is crisp and clean. The Helvetica is elegant. This is what a Swiss grid and Helvetica can be in the hands of a master. This is, obviously, the intent for the current JC Penney Helvetica style.

But, while doing research for this post, I came across the website, It’s a treasure trove of shopping catalogues. The 1970 JC Penney Christmas catalogue has nothing to do with the annual report beside the date. It’s a remarkable time capsule. The clothes are, of course, funny. It’s the odd subtext of the pages that make it such a pleasure. In the spirit of full disclosure, I did see some plaid shirts that I wanted to buy. But you cannot call 1970. Nobody answers, and there were no answering machines.


And now, from high modernism to nifty hats and big pockets on the front of pants.

I don't think anyone looks good in His n' Hers styles. Couples should not match unless they are in a groovy band like Kids of the Kingdom.

This is further proof that matching outfits are wrong. And these simply look illicit.

There is an odd prevalence of men holding women on the ground in this book. It's quite submissive and frankly disturbing. I believe the women should be allowed to stand, especially if forced to wear department store headbands. Even I know that's uncool.

Am I wrong or is this a page of "swingers"? And I don't mean the dancing to swing music people. These are the people who live down the block and invite you to a "key" party. Don't go. It will end badly.

What can be said? First, these are bathmats with holes cut for sleeves. Second, these vests scream, "beat me up! Please!" A nun would cross the street to beat up these kids.

Tales of Gods and Heroes

Tomoko Miho.

Whenever I see the movie, Two For the Road, with Audrey Hepburn, I think about Tomoko Miho. In the 1960s, she and the remarkable Jim Miho spent half a year touring Europe in a silver Porsche. They visited designers and must have been the chicest people in every restaurant or little village.

Miho’s work is lucid, minimal, true to international style modernism, and speaks with clarity. But it also allows for spontaneity and the unexpected. In her words, she “Joins space and substance. It is that harmony that creates the ringing clarity of statement that we sense as an experience, as a meaningful whole, as a oneness-as good design.”

Why I Design

I learned how to behave by Saul Bass. There seemed to be several options. I could mature into a more seasoned designer and become crankier. I could become bitter and competitive with younger designers. I could desperately try to remain young, wearing clothes better suited for a 14 year old. Or, like Saul, I could be magnanimous and helpful. Saul was enormously helpful to us when we started AdamsMorioka. He provided wisdom I still use. He sat through a long dull lecture at Aspen to wait for our talk. Saul patiently listened to my ambitions, and was always available. Now when I read his recent book, I continue to be in awe.

After Saul passed away, I went to his memorial at the Academy’s Samuel Goldwyn Theater. It was a truly life changing event to see the collection of his titles on a huge screen with magnificent stereo sound. When I show Saul’s title sequences to my students they are impressed, obviously, and hopefully inspired. But they cannot experience the magnificence of Saul’s work on a wide Cinemascope screen. His titles are each wonderful, but the credit sequence for West Side Story is a miracle. It is moving, eloquent, artful, and beautifully crafted. No matter how hard my day is, this sequence always reminds me why I design.

A Hideous Child from the Dead

Thanksgiving is an important time of the year for us here at the cabin. We make a special batch of moonshine, Ma takes out the real fancy dishes, Pa and the little ones gather berries for fresh pies. And folks come from miles away to tell a yarn and share some good cookin'. Actually, Thanksgiving for my family has always been a favorite holiday. I hate Halloween and New Years Eve. I can't get overly excited about Easter. But any American holiday such as the Fourth of July, or Thanksgiving is alright for us. It's not that we're wildly patriotic. It's the holiday that doesn't offend anyone. There's no religious overtones, and nobody needs to dress in costume or stay up past 10pm.

This year I'm thankful for so many things. It would be a long list so I won't go into detail. But the most important thing that all of us should be thankful for is that the child above is not ours.

That Woman

There is groovy hair, such as Julie Christie in Shampoo, then there is groovier hair, Angie Dickinson in Police Woman. She is the hippest police detective ever. Since it was 1974, Police Woman was required to have "Woman" in the title. "Police" just sounded dull. There was no spin-off, "Police Man" as in the Six Million Dollar Man and the Bionic Woman. If there had been, it would probably be Barnaby Jones. Buddy Ebsen at 95 was far less active, however, than Angie Dickinson.

The lesson here is this: add "Woman" to any show title, Six Feet Under a Woman, Star Trek Woman, Love Boat Woman, Lost Woman. It makes a more interesting concept. And, when you only have live action footage to work with when creating a title sequence, use freeze frames, fast zoom shots, and details of things like legs.

A Magic Kingdom

In recent years, I’ve been concerned I was out of touch. Well, that goes without saying. A common house-cat has more hip-ness than me. But I thought the new generation only cared about working collaboratively, denying the artifact, and deriding more seasoned designers. When I was in my twenties I loved going to a conference and meeting a hero like Milton Glaser. I was thrilled when I received a letter informing me I won an award, or that a book was selected for the AIGA 50 Book show. Contrary to standing opinion, young designers still care about these things. They want community, recognition, individual vision, and love the beauty of artifacts. I cannot express how happy this makes me. All the hogwash research that painted the millennial generation as mindless automatons blindly walking down a road of Borg assimilation with an iPhone in hand is wrong.

Which segues, as usual for this blog, into a crazed left turn. I love these postcards and preview book for Walt Disney World. I don’t love it because it is about the design of meetings or strategy or collaborative teamwork. I love it because it is wonderful. When can you combine teal, ochre, and baby blue? When people discuss the great American experiment, this is it. The freedom to design a booklet with completely wrong colors and make them work. For me, the WDW preview book is design in a nutshell. It serves a purpose, it creates excitement and joy, it promotes an idea and product, it does this is unexpected ways. It talks to me personally. And it has one wacky grid.

So this is my call to action. When you are told that individual vision is irrelevant, or recognition of individual is wrong, or the world no longer needs beauty or heroes, just say no. These are not true. Design can create wonder and joy. Individuals do this, not committees of fifty people.

Walt Disney World Preview, 1970

Not Flat

When I was a young designer, Lou Danziger showed me a booklet designed by Herbert Bayer. It took my breath away. Bayer used a Trompe-l'œil effect to simulate a collection of flowers on top of an open spread. This was one of those moments similar to noticing the arrow in the FedEx logo. It was as if a light had been turned on and the world looked entirely different. The page isn’t a 2-dimensional form? It’s a window into a 3-dimensional world? Who knew?

Clearly Bayer knew this. He used the Trompe-l'œil effect on other pieces including a Nazi propaganda piece in 1936. Paul Rand used the effect on a cover for American Apparel magazine beautifully. I’ve attempted to incorporate this idea into several pieces. Usually someone pipes up and says, “Is that some dirt on the page? What is that? Is that a bug?” Then last night when I was on press with Cedars-Sinai’s Discoveries magazine, my wish was granted. The editor, Laura Grunberger worked with us to create settings for a story on inspiration and new medical devices. In the midst of the press check, I was upset that someone had written on the press sheet before me. But, no, it was part of the effect of the setting. What joy.

Images from the Lou Danziger Collection

The Only Constant is Change

I recently completed an identity program for the Library Foundation of Los Angeles. I typically don’t use the Cabin to show my work, but this time I had a reason. The LFLA identity is a perfect example of the nature of flexible I.D. It has 8 possible typeface options, and 8 possible color options. The user can combine any of the two, resulting in a whopping 64 possible combinations. This conceptually links to LFLA’s commitment to be not about one idea only, but the widest range of voices, concepts, and information.

Twenty years ago, a logo was required to be one single design, with a fixed state of being. This still works, but people view brands in a different way. Perhaps it was the complete overload of logos by the end of the twentieth-century. Or, the viewer is able to process multiple ideas simultaneously (think about the complexity of a CNN screen). I’ve found that people under thirty are especially “logo promiscuous.” A logo can change color, form, and location. If one element is proprietary, which today is typically, the name, multiple versions work fine as identifiers.

So the issue then becomes not about pure identification with a neutral tone, but the integration of a mark into a complex system. I often talk about quantum physics in presentations. This bores everyone to no end. But, I look at communication today as an ever-changing set of parameters existing in a constant state of flux. At the same time, the communications must talk to several audiences in multiple ways about different ideas. A flexible identity system allows for a wider range of communicative strategies.

This all makes me wish for the days of hard-core old school corporate identity. Paul Rand designed the abc logo, told them it was black and not to mess with it. Easy as pie, but to add another simile, the reed that cannot bend will break.


I admit I’m fairly out of touch with the lifestyles of young and sophisticated urbanite males today. I know where they are. I see them at skate stores at Sunset Junction and tiny restaurants in Brooklyn. I know that a beard is required, or a “scruffy” look. Jaunty hats of all types are good. And vintage ironic t-shirts are useful. I’ve tried the beard thing, but I look like Burl Ives, and when I don’t shave I hear my grandmother’s voice in my head, “a man who doesn’t shave every day is like a woman leaving the house in hair curlers.”

In the early 1960s, the same crowd took tips on life from sophisticated and intellectual magazines such as Esquire, Playboy, and Show. No, Playboy was not always just images of naked young ladies. Each of these magazines targeted that young man on the town with articles about hi-fi stereos, how to smoke a pipe, and current political thought. Show was a short-lived, but remarkable magazine devoted to the entertainment arts. Henry Wolf was the art director and responsible for unexpected and smart covers. Today, Show would be Us magazine. What a wonderful time it must have been when a magazine about entertainment could have a cover with a re-purposed Ukiyo-e print on the cover, not Kim Kardashian.

Slow Boat to China

A great episode of the Twilight Zone is Time Enough at Last with Burgess Meredith. Meredith plays a man who loves to read, but is annoyingly interrupted by those around him. He survives a nuclear war while reading in a bank vault, and then discovers a post-apocalyptic world with no people and all the time to read for the rest of his life. Unfortunately, he drops his glasses and is left with time and books, but cannot see them. I have a similar irony, albeit less dramatic.

I love dishes and drinking glasses. I have too many of these. But, I live in a region where earthquakes cause breakage. I’m also concerned that my guests will break a glass or dish. So I keep the collections in a cabinet, and use the Melmac plastic dinnerware. I typically say, “I know you won’t mind using plastic, but we’re all family and can be casual.” Of course I say this to everyone regardless of my relationship and carefully watch the dish cabinet. I realize this is selfish and stupid. Is my goal to maintain a complete set of Russell Wright Iroquois Casual dinnerware intact until I die?

One of my absolute favorite sets is Salem China Company’s Pat Prichard Nostalgic Old America from 1956. Viktor Schreckengost designed the forms, and Pat Prichard created the art. Old Gloucester is a fantastic collection of New England forms such as clipper ships, rooster weathervanes, baked beans, and a seaside village. I guess baked beans are big in New England. Old Comstock depicts a western scene with happy horses, old west saloons, and a stagecoach. Clearly, this is New England nostalgia from another time. Unlike the HBO mini-series John Adams (yes related), there is no depiction of surgery with no anesthesia. And on Old Comstock, unlike Deadwood, there is no whoring or liberal use of the “C” word (and I don’t mean China).

Just Say No to Safe


Once in awhile, we’re lucky to have a confluence of events that create an epiphany. These are mine: Marian Bantjes’ documentary by, a lecture at the AIGA Pivot Conference, a hellish week of one crisis after another, and the German newspaper Die Welt. Let me explain.

I’m sick to death of “safe.” Somewhere along the way, I forgot that my job is to create wonder, excitement, thought, and challenge the status quo. During the recession, I found myself acceding to committee decisions and research that led to benign and banal solutions. Marian always reminds me that I am able to make whatever I want. Our job as designers is to make extraordinary, not nice and forgetful. At the Pivot conference, there was a subtext that graphic design was no longer relevant, individual vision must be assimilated into collaboration, and artifacts were about “delight” with the same weight as a nice floral arrangement. One speaker relentlessly hammered the audience with factually flawed doom and gloom, suggesting that charts, submission of the individual, and meetings were the future of the profession. Let me off now if that is true.

On Friday, I reached a snapping point. Every job was a rush, every deadline critical. The designers in the office were panicked. So I stopped everything. We are designers, not a quick print shop. Stop, think, make something great. If it takes more than five minutes, good. Of course, everyone went right back to work, but with a sigh of relief. Sometimes it’s good to remember we are not performing neurosurgery and a patient is on the table with half a skull.

On Saturday, my oldest and best friend Erica Shapeero, who has the most fabulous life of anyone I know, returned from a trip to London and Munich with Die Welt. This issue was designed to honor an exhibition by Ellsworth Kelly. The culture editor, Cornelius Tittel, convinced the newspaper to run Kelly shapes in place of all photographs. It’s genius, brave, and uncompromising. How do you convince a newspaper to swap the soccer image with an Ellsworth shape? Unbelievable and wonderful. This reminded me that I started as a designer to make incredible things, challenge others, and myself, not to make nice, listen to banal strategy, and trade remarkable for benign. There is a reason this blog is named burning settlers cabin, not the quiet settlers cabin. Light the house on fire. Fuck safe.

The Angry Dog and Soft Core Porn

Last week at the AIGA Pivot Conference, Command X was, as always, a huge success. The young professionals who are contestants are the bravest people on the planet. There is no way in hell I would get up in front of 1,500 designers and defend my choices. This year’s group, Spencer Charles, Wendy Hu, Matt Hunsberger, Susan Murphy, Mark Nizinski, Jesse Reed, and Sarah Sawtell are remarkable designers with nerves of steel. The judges, Ellen Lupton, DJ Stout, Michael Vanderbyl, and guest judges, Karl Heiselman, Chip Kidd, and Matt Munoz had the unenviable job of determining who moved on to the next challenge. Michael Bierut hosted the competition, and I mentored and filmed the behind the scenes updates.

Behind the scenes, drama ensued. Michael Vanderbyl was reprimanded by an attendee for suggesting the use of a shamrock on a piece. Supposedly this is deeply offensive to Irish people. I asked Command X contestant, Susan Murphy, who is an actual Irish person, if she was offended, and she was fine with it. In fact, she suggested many names and comments that could be quite offensive to the Irish.

And then another speaker attacked my great friend Bonnie Siegler for Command X. According to an onlooker at the party where the bloodthirsty attack occurred, Bonnie stood defenseless as this person became increasingly furious. As this onlooker said, “it was like a chained angry dog who was let off its leash. There was spitting, snarling, and lunging.” I didn’t realize that “fun” is clearly a filthy word we should never use. Design should be laborious and we should refrain from making artifacts. Charts and meetings are the future.

As usual, nothing shocking happened to me, except for the scandal in Marian Bantjes room. Marian needed to learn how to tie a tie. I can’t do it backwards, so I sat behind Marian to teach her. The result was a photograph that looks like a cover of Viva or Oui magazine, or a soft-core porn film. Thank God it was Marian and I wasn’t teaching one of the Command X contestants how to tie a tie.


I love numerals. I don’t know why, but I love the chance to use them. Maybe I like them because they are another language than letters that is pure and universal. Or, perhaps I just think anything looks better with a big numeral. This attraction leads me to photograph numbers around the world. As usual, while other people are photographing their families, I am taking photos of the gate numbers at the Honolulu Airport, or a street number in New Orleans Square. The title sequence for Lost in Space is a number lover's heaven. Last week, I worked on a spread of only numbers for the Academy’s annual report. That was a good day.

The Danger of Beauty

I’ve been working on a lecture for the AIGA Pivot Conference in Phoenix this week. I’m scheduled to talk about the history of AIGA, which is kind of like a lecture about the history of the United Auto Workers. So I’m working doubly hard to find great images. And now I have them. Charles Dana Gibson was one of the founders in 1914. Charles Dana Gibson is know for creating the “Gibson” girl. He based this illustration on my grandmother’s great-cousin Irene, who was his wife.

This led me to think about all the amazing stories I’ve heard about the women in my family. For instance, one of the earliest distant grandmothers to come to America was Cicely Reynolds, who arrived in 1610 abroad the Swan when she was 14. She was married five times and is credited as bringing “flirting” to the new world. There seems to be a very strong gene that runs along the maternal line. The women all look alike, going back generations. They all seem to be rather intelligent and witty, and dangerously beautiful. Since this is my blog, I can indulge myself and talk about this.

The latest addition is my niece Izabelle. She’s only thirteen, but 5’9” and beautiful. I’ve recommended that my brother and sister-in-law build a closet model on the closet in Carrie, but they are too nice. Like generations before, she will likely break many hearts.

No Splashing. No!

Somehow by attrition, I have become the “go to” designer when color is involved. This amazes me because my color theory is pretty simple: everything works with everything. Just don’t be wimpy. I love hateful combinations such as almond, maroon, and teal. I’d make every project avocado, burnt orange, butter yellow, baby blue, and magenta if I could. But, oddly, I love black and white. It’s the color combination used the least. Everyone assumes it’s ubiquitous, so everything is full of color. When was the last time you saw a stark black and white ad, billboard, or television commercial? Color is an evil temptress; we attempt restrain, but are lured with the promise of excitement. Be brave. Try black and white. This isn’t black and white with a splash of orange. No. No splash. You must deny any additional color.

Proof of God

I hate bad punctuation. There is no reason to set anything in all lower case letters, unless it is a website or you are E.E. Cummings. Obviously, actual quotation marks are always necessary with dialogue. And there is no excuse for hyphens used where an en dash is required.

In the time before, when people spelled correctly, editors used proofreading marks to catch typographic and content errors and changes. As a young designer, I received corrections or revisions to the text on something called a “galley” with the date and time. The galleys were marked up with funny marks that indicated changes. These were proofreading marks. As I made the corrections, I marked each one with a highlighting pen. The galley was then set aside as a “foul galley.” This had nothing to do with chicken or "fowl."

This may seem antiquated and overly detail oriented, but it saved time and mistakes. Today, I receive pdf. files with long comments such as “change shortcut to “detour” and move the third line of the second paragraph to the fifth paragraph after the last sentence”. As a limited individual, I am left confused. Consequently, I do my best to understand the request and make the necessary change. Of course, it is typically wrong, and the client is sure I am negligent or deliberately not making the change. If only I received a clear document with legible proofreading marks. But, perhaps this is like asking people to leave calling cards when they visit. Yet another example of the decline of western civilization.

In the spirit of giving back, I share the AdamsMorioka proofreading chart. Feel free to distribute it to the next client who suggests, “replace the a in the subhead with an e, then move the line to the left. Change the fifth telephone number to a 310 area code, except the one on the back which should be 212.”

AdamsMorioka proof marks

The Road To Tomorrow

One of my favorite objects is a piece of tile from the Coca Cola Terrace at Disneyland. While we were working on the Encounter Restaurant project, I mentioned that I was heartbroken about the refurbishment of the Terrace. The team at Walt Disney Imagineering graciously retrieved a tile from the construction debris and gave it to me.

The 1967 Coca Cola Terrace was magnificent piece of architecture. It combined modernism with a touch of California levity and space age forms. When I was young, we went dancing at the Terrace on weekend nights. During the day, it was a great place for cheeseburgers and chicken fingers. Oh, yeah, I’m that fancy. The ceiling was fantastic. Like stars in the night sky, it had a random pattern of lights rather than symmetrical ordered rows. The crowing jewel of the Terrace was the stage. When not in use, it was a sculptural planting bed. As a band began playing, it rose up from the ground and became an elevated stage. It’s still there, and is used for the Jedi Training Academy. If only the New Establishment were still together.

Many of these images have been sent to me over the years. Consequently I don’t know the correct provenance. Gracious thank you to those who have shared these. These sites are great resources and most probably the original owner.

Aloha Oy

I’m sure many of you watched Pan Am on Sunday night. Many of us watched it, not for plot or character, but for details. Beside the odd Doctor Who Tardis issue (the inside of the Boeing 707 grew into a wide-body 747), many of the details were correct. The on-board graphics and set design were as obsessive to detail as Mad Men.

As I watched Pan Am, I thought a better program would be Aloha! It would be the same idea, but set in 1976 and on Aloha Airlines. Think about it, you get Love Boat, Fantasy Island, Pan Am, and Mad Men all rolled into one. Aloha is, unfortunately, no longer flying. The reasons cited are economic pressure due to September 11, competition on inter-island flights, and increasing gas costs. I, however, believe the trouble began the minute Aloha dropped its fantastic identity. How can Bookman Swash ever be wrong? They made the tragic, yet typical error, of “updating” when they would have been the hippest airline if they waited a couple of years