Blinded By The Light

I found the world of black light posters in late 1978, when I was in middle school. Every day, after school, we rode our bikes to a friend’s parents’ motel in downtown Reno. Frank’s parents owned one of those cookie cutter motels surrounding the main strip with names like The Pioneer, Thunderbird, and Stardust. We used quarters from a lobby slot machine to play video games at Pizza Hut. While everyone was excited about Centipede and Asteroids, I wanted to go back to the motel where Frank’s older brother lived in the room behind the office. He covered the walls with black light posters, kept the blinds drawn, and lit the room with a black fluorescent lamp and with a lamp with statue surrounded by simulated rain.

My world at home had nothing as remarkable. We had old family photographs in frames, paintings of ships, and models of ships. Boring. When one is fifteen, it is far groovier to have unicorn and Viking posters and a waterbed. Now, Frank’s brother was indeed a pot-head, had dropped out of high school, and spent his days listening to Led Zepplin. He was not particularly motivated. But, he had the coolest room I’d ever seen.

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Sean Adams

Sean Adams is the Acting Chair of the Graphic Design Graduate Program at ArtCenter, founder of Burning Settlers Cabin studio, and on-screen author for lynda.com/Linked In. He is the only two term AIGA national president in AIGA’s 100 year history. In 2014, Adams was awarded the AIGA Medal, the highest honor in the profession. He is an AIGA Fellow, and Aspen Design Fellow. He has been recognized by every major competition and publication including; How, Print, Step, Communication Arts, Graphis, AIGA, The Type Directors Club, The British Art Director’s Club, and the Art Director’s Club. Adams has been exhibited often, including a solo exhibition at The San Francisco Museum of Modern Art.

Adams is an author of multiple magazine columns, and several best-selling books. He has been cited as one of the forty most important people shaping design internationally, and one of the top ten influential designers in the United States. Previously, Adams was a founding partner at AdamsMorioka, whose clients included The Academy of Motion Picture Arts and Sciences, Disney, Mohawk Fine Papers, The Metropolitan Opera, Los Angeles County Museum of Natural History, Richard Meier & Partners, Sundance, and the University of Southern California.

Getting Lit

Dunham & Deatherage

When I was in middle school, I had friend who's family owned an inexpensive motel in downtown Reno. Yes, it was that glamorous. After playing basketball we'd go to his house and his mother would give us quarters that came from the slot machine in the motel office. We'd take the money and buy pizza then hang out in my friend's big brother's room. I'm sure everyone had a friend with a big brother who smoked pot, had an American flag hanging on the wall, needed a haircut or two, and loafed around all day. I should have been impressed by his coolness factor, but never really was. He was always too stoned, looked dirty, and his balls would fall out of his too short shorts when he passed out. But his room was covered with black light posters lit by an overhead black light. Seriously groovy.

The black light posters of the 1960s and 70s were printed with fluorescent inks and displayed under black light that intensified their psychadelic-ness. If you've been on a dark ride like Buzz Lightyear at Disneyland, you know the effect. The subject matter was aimed at horny teenage pot smoking boys: naked women, marijuana references, rock and roll, and comics. Some of the early Fillmore posters were beautifully designed, the later ones fall into the category of black velvet paintings of leopards. I can't decide if they are truly hideous or so hideous that they transcend into wonderful. I do know that if you find yourself in a friend's room filled with these you may be with the wrong crowd.

Silver Surfer

Alexander Rotany, 1972

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Steve Sachs, 1967

Zodiac Lovers 1975

War Queen, 1970

BillOlive1969

David Norda, 1968

Enjoy, 1973