Come Fly with Me

Continental Airlines, Boeing 747, 1970s AA-747-vi

I've been away from the burning settlers for awhile doing my five other jobs. Some of you already know that I've signed on for a second term as President of AIGA. This time it's as a co-president with the very brave Drew Davies. I'm getting ready to film a new course I've written, Fundamentals of Layout, for I'm teaching at Art Center. I'm doing Command X at the AIGA Head, Heart, Hand Conference. And, of course, still a partner at AdamsMorioka. In September, I'm heading to Berlin for three months and leading testlab Berlin. I always think I'm industrious, but I'm probably just frenetic.

When I decided to go to Berlin I immediately began to get quite nervous. Sure I'm nervous about moving to another country, learning German, and leading 12 incredible students. But, I was mostly concerned about the air travel. I'm not scared of flying. I'm scared of flying in coach.

I'm often told I live in a bubble, usually by people who don't know each other. It's not a compliment. It's usually followed by, "You make me sick." So it might be true.

My reasoning is this: I can't work in a little seat. I'm too tall. If I lose billable hours, I cost the firm money. If I fly in first class, I can work, so the ticket price usually matches my hours. See, it all makes sense.

Unfortunately, I'd really prefer to fly in first class on a 747 in 1975. I know everyone goes on and on about how air travel has become worse than the bus and people used to dress to travel. But when I see the photos of life on a 747 in the 1970s, it's looking pretty groovy. People seem more interested in lying around and having swinging singles parties or getting high on marijuana. I'm not into that kind of thing, but I would love to fly in an orange and rust cabin.

It's all too navy blue and grey now. Perhaps the reasoning is that passengers are more comfortable with a square and professional flight crew than one that looks like they are shooting a porn movie.





Wayne Thom 7208_0623_13_747_Interior


AC 747 11

1970s aircraft interior

Tony Danza has the answers

I have no idea what this is about or means

Like most designers, I like going to other cities and observing the interesting vernacular typography of a region. I take my camera and intend to photograph the odd hand-painted signs in whatever city I’m visiting. I notice the closed sign at a barber shop in Omaha, or a truck with a hand-painted cow in Tulsa, or the sign on the side of a barbeque restaurant in Charlotte. When I am on the plane flying home, I find that I forgot to shoot these, and usually have only one or two images. They are not images of the interesting typography, but are usually the odd sign posted on a wall or in a window. I’d love to tie them together with an intellectual theme such as non-designer accidental design, or typographic mismanagement, but I can’t. They are just things I found that I liked.

On a wall in Philadelphia


Pittsburgh. Tony Danza?

Not the Betty Ford Center

Parker Hotel, Palm Springs, entrance

During my term as AIGA president, I discovered that I had three favorite tasks: calling people to tell them they had been awarded the Medal, meeting chapter leaders across the entire country, and picking the spot for the annual board retreat. Now before anyone gets in a huff about AIGA board members living high on the hog, this retreat is on everyone’s personal dime. It gives the board a chance to sit down and do some hard work together. As a California grown president I felt it was important to have our retreat in Palm Springs, just like Presidents Ford, Nixon, and Reagan. I chose the Parker Hotel. Formerly Gene Autry's Melody Ranch and Merv Griffin's Givenchy Resort and Spa, the Parker Palm Springs is a smallish hotel designed by Jonathan Adler.

I’d seen the Bravo reality show, Welcome to the Parker, and I thought it would be too chic-alors, and hip. I was pleasantly surprised. Of course, there were the standard Hollywood types who were very hip and groovy, but the Parker staff was down to earth and friendly. Nobody frowned at my madras shirts. In the end, I felt bad that I chose a beautiful sunny spot, and then forced the board to sit in a dark meeting room all day. But we finished each day with some quick time at the pool, and making s’mores and marshmallows by the fire pit in the evening. Being very trailer trash, and needing to save money, I smuggled in a bag of liquor from the local supermarket. Hey, the drinks at the bar were expensive. It was only slightly embarrassing to be mixing my favorite cocktail, Rum or Bombay Gin with Fresca while we toasted the marshmallows. The always elegant Debbie Millman now has the heavy responsibility (I mean this, it’s true) of the AIGA presidency. Debbie has good taste and is a well-raised person and I’m sure she will move the board away from Albertson Grocery runs for Fresca.

Parker Hotel, Palm Springs, guest room

Parker Hotel, Palm Springs, the fire pit where the s'mores happened

Parker Hotel, Palm Springs, cafe

Parker Hotel, Palm Springs, pool. I need the pagoda umbrellas.

Parker Hotel, Palm Springs, lobby

Parker Hotel, Palm Springs, front desk. I love big keys.