On The Sentimental Side

As I sit here at my desk writing, I am listening to the Longines Symphonette Society's version of My Favorite Things. You may think this is a hyper-hip new group that one finds on KCRW. But it is not. It is as easy listening as it sounds. It amazes me that I can find such a wealth of easy listening on Spotify. Why would hipsters listen to The Melachrino Strings and Orchestra's Music for Romance? They may be cool and have beards, bangs, and beanies, but I'm sure even hipsters entertain. And perhaps they would prefer the dulcite tones of Lawrence Welk during dinner rather than STRFKR.

On that note, I pulled out some of my favorite records. It's easy to make fun of the design of these, but is that really fair? Yes, they have sexual overtones and everyone has a doped up rufie and druggy look. But consider the audience. These records were played during dinner or cocktail parties. 

Perhaps the goal was a swingers type situation with guests. Then they are perfect. Or, one's date might put one on the hi-fi, turn the lights low, ply a date with alcohol and... Again, the form and content address the message.

I will admit, I love the A Man and A Woman cover.

Sean Adams

Sean Adams is the Chair of the undergraduate and graduate Graphic Design Program at ArtCenter, founder of Burning Settlers Cabin studio, and on-screen author for LinkedIn Learning/Lynda.com He is the only two term AIGA national president in AIGA’s 100 year history. In 2014, Adams was awarded the AIGA Medal, the highest honor in the profession. He is an AIGA Fellow, and Aspen Design Fellow. He has been recognized by every major competition and publication including; How, Print, Step, Communication Arts, Graphis, AIGA, The Type Directors Club, The British Art Director’s Club, and the Art Director’s Club. Adams has been exhibited often, including a solo exhibition at The San Francisco Museum of Modern Art.

Adams is an author of multiple magazine columns, and several best-selling books. He has been cited as one of the forty most important people shaping design internationally, and one of the top ten influential designers in the United States. Previously, Adams was a founding partner at AdamsMorioka, whose clients included The Academy of Motion Picture Arts and Sciences, Disney, Mohawk Fine Papers, The Metropolitan Opera, Los Angeles County Museum of Natural History, Richard Meier & Partners, Sundance, and the University of Southern California.

Sweeter than Sweet

Conniff Up_Up_And_Away

I truly think I'm losing my mind. Yesterday, I stumbled across the Ray Conniff Singers. Of course, I have a few Ray Conniff albums. Who doesn't? But I never knew about the singers. First, the album covers are a symphony of blurry women. Each cover employees the lovely gauze filter that was popular for high school senior portraits when I was eighteen. I think it's time this style returns to fashion. I don't know why everyone is blurry. I understand watching Dynasty and the screen goes extremely soft when Joan Collins appears. The blurry effect is a good way to hide old age. Nobody would guess she isn't twenty-two. The Ray Conniff album women are young, so that doesn't apply. Perhaps they were embarrassed and requested a soft focus for recognition issues.

Second, the music. I thought I knew sweet and saccharine. I consider myself rather an aficionado of square and unhip, but this music transcends even my expertise. Their rendition of Up, Up, and Away is alarmingly nice and happy. It's truly sickening and could drive sane people to torture. It is, however, a wonderful tool with teenagers. If you have one, or two, play this in the car when driving them around. Insist on singing along if friends are there also. This is a sure fire way to help any teen step away from the dark side and become pleasant.