With a Swirl

Herb Lubalin

I've been told by leading strategists about millennials and what they want. According to marketing experts these people (born between 1980 and 2000) have no interest in artifacts, individual design heroes, or anything not about social causes. I am polite, and listen to this as long as I can before saying, "Okay, that's bullshit."

I spend an enormous amount of time with this generation of young designers. I'll generalize here. They love making things, finding incredible artifacts, and detailing the craft to perfection. They have design heroes and ask for any suggestions for other designers they should know. They work in teams, but have their own distinct vision and value the individual. They care about doing good and want to make this integral to their choices, but they have huge loans and recognize they need to make a living. In comparison to my generation who primarily wanted to get drunk and skateboard, they are remarkable people.

So for today's entries, there is no collaborative strategic focus. No post-it notes were taped to a board to create these. The designer didn't document the process and stop when it was time to make something. These are examples of swirly love.

Sean Adams

Sean Adams is the Chair of the undergraduate and graduate Graphic Design Program at ArtCenter, founder of Burning Settlers Cabin studio, and on-screen author for LinkedIn Learning/Lynda.com He is the only two term AIGA national president in AIGA’s 100 year history. In 2014, Adams was awarded the AIGA Medal, the highest honor in the profession. He is an AIGA Fellow, and Aspen Design Fellow. He has been recognized by every major competition and publication including; How, Print, Step, Communication Arts, Graphis, AIGA, The Type Directors Club, The British Art Director’s Club, and the Art Director’s Club. Adams has been exhibited often, including a solo exhibition at The San Francisco Museum of Modern Art.

Adams is an author of multiple magazine columns, and several best-selling books. He has been cited as one of the forty most important people shaping design internationally, and one of the top ten influential designers in the United States. Previously, Adams was a founding partner at AdamsMorioka, whose clients included The Academy of Motion Picture Arts and Sciences, Disney, Mohawk Fine Papers, The Metropolitan Opera, Los Angeles County Museum of Natural History, Richard Meier & Partners, Sundance, and the University of Southern California.

Graphic Designer Basics

Designers 1

On Thursday night, I spoke at an AIGA event in San Diego. Several people asked me the question, "Where can I look to find examples of great design?" and "Is there a resource for finding all of the industry's history?" The first step is to get a good graphic design history book such as A History of Graphic Design 3rd Edition by Philip B. Meggs.

Then, I suggest designobserver.com, the aiga.org medalist page, and this site burningsettlerscabin.com. Also look at my Lynda.com/Linked In course Graphic Design History. These are a good introduction to learn about individual designers who had an impact.

Next, after finding someone interesting, dig in. Research everywhere and find out more than anyone else knows. I do that every time I find a piece I love.

Here, then is the first of several (meaning more to come) lists of designers everyone should know and explore (not in a dirty way). I'm keeping these (mostly) to dead people for now, so the living won't be up in arms about inclusion. Most of these are covered in other Burning Settlers Cabin posts, just search (on the left).

Saul Bass


Herbert Bayer


Lester Beall


Lucian Bernhard


A.M. Cassandre


Tibor Kalman


Marget Larsen


Herb Lubalin


Alvin Lustig


Herbert Matter


Reid Miles


Laszlo Moholy-Nagy


Victor Moscoso/Fillmore Posters


Cipe Pineles


Paul Rand


Deborah Sussman


Bradbury Thompson


Jan Tschichold


Massimo and Leila Vignelli