The Promiscuity of Images

Ettore Sottsass, 1946

And now, to swing to the other end of the Bauhaus philosophy, I recently found this piece designed by Ettore Sottsass in 1946. Typically, when Sottsass comes up in conversation (and yes, I'm that groovy and cosmopolitan, it happens all the time) I think about the Memphis design movement or the 1969 Olivetti Valentine typewriter. Sottsass designed this portfolio soon after being released from a Yugoslavian concentration camp and moving to Milan. 

Ettore Sottsass, 1946

It's clear from this that his approach rejected the minimal and functional Bauhaus. He not only disregards a grid or sense of order, his use of imagery is promiscuous at the least. Victorian clip art, modernist photography, and hand-made forms compete with pieces of typography and magazine clippings. While it doesn't rely on melting clocks, the piece is related to the Surrealist movement, happening at the same time. The elements exist as disparate symbols in the unconscious, pieces of everyday life that combine in a dream.

I've had a special admiration for Sottsass since I learned that he took 1,780 photographs on a short trip to South America, and for years photographed every hotel room in which he had slept with a woman. He also wanted to publish a book consisting of pictures of walls. I would buy a book of photos of walls.

SottsassCover.jpg

Sean Adams

Sean Adams is the Chair of the undergraduate and graduate Graphic Design Program at ArtCenter, founder of Burning Settlers Cabin studio, and on-screen author for LinkedIn Learning/Lynda.com He is the only two term AIGA national president in AIGA’s 100 year history. In 2014, Adams was awarded the AIGA Medal, the highest honor in the profession. He is an AIGA Fellow, and Aspen Design Fellow. He has been recognized by every major competition and publication including; How, Print, Step, Communication Arts, Graphis, AIGA, The Type Directors Club, The British Art Director’s Club, and the Art Director’s Club. Adams has been exhibited often, including a solo exhibition at The San Francisco Museum of Modern Art.

Adams is an author of multiple magazine columns, and several best-selling books. He has been cited as one of the forty most important people shaping design internationally, and one of the top ten influential designers in the United States. Previously, Adams was a founding partner at AdamsMorioka, whose clients included The Academy of Motion Picture Arts and Sciences, Disney, Mohawk Fine Papers, The Metropolitan Opera, Los Angeles County Museum of Natural History, Richard Meier & Partners, Sundance, and the University of Southern California.

Snowflakes from Hell

My friend, Terry Lee Stone, introduced me to the term, “special snowflake.” This applies to young people who have attitude problems. Typically, for their entire lives they were told, “You’re special. You’re unique. You can do no wrong. There is no such thing as competition, everyone is a winner.” So they start college and are shocked when they are told to do a project over, or that their solution is not world changing. Oddly, there is competition in the world. Oddly, some people are better than us at something. Part of the problem is society’s need to celebrate every aspect of a child’s life.

Now I know there will be huge outcry over my next opinion, but the truth must be told. I believe in positive reinforcement. But I do not understand the graduating ceremony for the end of grammar school and middle school. Graduating from high school is an achievement. Some people don’t. Unless you are taken to live in a Unabomber cabin in the woods, everyone will automatically move from grammar school to middle school, and middle school to high school. There is no choice, and no risk of not achieving this. So, why have a graduation celebration?

This leads me to typewriters (I know it’s disjointed, but imagine living in my head all day). When I started high school, my parents gave me a portable red Olivetti Underwood typewriter. They did not throw a big party for my ability to pass the 8th grade. They didn’t send me on the Grand Tour of Europe for the summer. Sensible and appropriate? Yes.

Olivetti's commitment to design was inherent in all aspects, from product design to graphic design. The roster of design consultants could have been made by following the AIGA Medalist list. Olivetti's designers included Bayer, Rand, Lionni, Pintori, and Ballmer. As opposed to other corporations in the 1960s approach to good corporate identity, which was typically a whitewash, Olivetti's made design part of every aspect of the company.