So Fine

Yesterday, the office surprised me with lunch from Dinah’s Chicken. We’ve covered this before, but I’m obsessed with the Dinah’s bucket. It is the most incredible piece of packaging design in the world. Herbert Bayer be damned, that bucket kicks ass. Maybe I love it because it justified decisions we made when we designed Mr. Cecil’s Ribs. We did this before we were aware of the remarkable Dinah’s bucket. Noreen was the creative lead. I love how she combined a southern decorative vernacular with minimalism. Some may think it lacking in high-end classic aesthetics, but it’s a rib restaurant, not The Four Seasons. Which leads to the Dinah’s bucket. It’s a fried chicken joint in Glendale, and the bucket doesn’t pretend to be anything else. How often can you truly say, “So many typefaces, so little space,” and be correct?

Scary Monsters and Super Imitation Leather

Each time I begin working on an identity project, I think, “Wait, let’s not make a logo, let’s make a mascot.” Most of the time, common sense weighs in, but I’ve actually made it as far as the first presentation. Mr. M. TV, and Sunny Sundance didn’t get any further, but Verbenia Via for Mohawk, and Mr. Cecil for Mr. Cecil’s Ribs became real. The Nauga Monster for Naugahyde is a mascot and a toy. In the 1960s, George Lois proposed the mythical Nauga as part of the advertising campaign to distinguish Naugahyde from its competitors. At the last minute before the launch, the legal department became concerned that people would be confused and think the Nauga was a real animal. Fortunately, people are smarter than house cats (who would frankly also know it was fake).