From Mexico With Love

I’m one of the few people in the world that doesn’t like chocolate. I’m fine with a bite here and there, but chocolate cake just makes me sick. I don’t have any issue with others who enjoy chocolate, more power to you. It just doesn’t agree with me. I do, however, love the Mexican molinillo. In the early eighteenth century Spaniard colonists in Mexico invented this device to stir chocolate.  Before the invention of the molinillo, chocolate was made frothy by pouring it from one cup to another.  The molinillo froths the chocolate with a twisting action. The loose sections add air to the mix.

I don’t really care about that. I have no plans to froth chocolate any time soon. I like the molinillo because it is a beautiful sculpture. It’s an Eames chess set stool on crack, the pediments of It’s a Small World. They aren’t particularly costly, and I would suggest buying them as gifts and telling the recipient it’s a valuable piece of folk art.

México espectacular

Mexico Restauranté y Barra, AdamsMorioka

One of our favorite clients and good friend, Larry Nicola, came to us recently and asked us to work on a new restaurant, Mexico. We had worked with Larry on Nic’s, Beverly Hills, and now Larry wanted to open a restaurant that would feature traditional Mexican food with the best ingredients, and Larry’s amazing culinary flair. In our first meeting, he said he’d like it to feel like a great evening in Puerto Vallarta or Tiajuana, minus the part where you wake up the next morning on the street with no recollection of what you’ve done. We approached the project with a low-tech philosophy. If we could do something by hand, we did, if we could manufacture something cheaper, we did. We did a huge amount of research, collecting Mexican restaurant menus from everywhere. Not surprisingly, they were wonderful. And we created a fictional person who would design everything. This person would be a restaurant employee with no design training, but a huge amount of enthusiasm and passion; someone who would give every piece her all with the very best intentions, but just get it wrong. We even convinced the off-the-shelf menu company to make the very low cost menu holders in turquoise, which they repeatedly reminded us might be garish. And?

Mexico take-out menu

Menu research

Senor Frogs menu research

Caliente, menu research

Uno mas bar, menu research

menu research