The Red and the Black

People often ask me, “Sean, what’s the secret with this whole graphic design thing?” Of course, there is no secret. Or if there is, nobody told me. I can say, however, that a big rule for me is contrast. There is no such thing as too bright, or too much contrast in design. I’m not big on de-saturated colors and soft contrast. Design should be bold. There’s an old saying about teaching a donkey. First you smack it in the head with a two by four, and then give it the message. Now, clearly, I don’t advocate donkey cruelty. But, design is the same. First, get the audience’s attention. Then tell them the story.

Red, white, and black are good choices for contrast and bold statements. I’ve used this combination many times and quite enjoyed it. The danger is looking like a Nazi. The Nazis were rather keen on black and red, so you need to be careful to not appear to be a Facist. Using a little bit of red and a little bit of black isn’t the same thing. Remember: donkey, two-by-four, and big.

Happy, Happy, Golly Gee, Glad Game

My friends and family are typically in awe of me. Every so often, someone approaches me and says, “You’re the nicest designer in the business.” Or a friend may read something that says that I’m the eternal optimist, always doing good for the industry. They aren’t in awe because they are impressed. As I’ve been told at family dinners, “Really? Really? People actually think you’re nice? That’s unbelievable.”

Yes, there is a side of me that tries to play the “Glad Game” from Polyanna, but I’m not a blithering idiot. I don’t walk around the world with a smile on my face and only good in my heart. I admit it here. I can be cranky. I sometimes like off-color jokes. I have a twisted sense of humor. At last year’s Academy Awards there was a salute to horror films. When a gruesome and violent scene from Halloween was played, I laughed. When Bette Davis was kicking Joan Crawford, as she lay helpless on the ground in Whatever Happened to Baby Jane, I laughed. Unfortunately, I was the only person laughing. Angry glances were sent my way from others in the audience.

Therefore, it is logical that I love, love, love the title cards for Pendleton Ward’s Adventure Time. One of the absolute smartest people in the world is Fred Seibert. Yesterday, Fred sent me his new book, Original Cartoon Title Cards: From Frederator Studios (Volume 1). There are too many fantastic images to share at once, so I am starting with the Adventure Time cards. How can you not love the sad evicted characters lost in the cold, the disemboweling of a cartoon character, or the aftermath of an angry tantrum? Disturbing and wrong, yes. Genius.