Miss Beachcomber Salon

Bill Tobias and Robert Miles Runyon, Communication Arts magazine, November 1961

Miss Beachcomber Salon of Beauty, 1961

As I rearranged my books again (again being the operative word as it happens too often), I found an issue of CA magazine from November, 1961. First, I loved the cover. So much that I considered never sharing it as I may need to "appropriate" it at some point. Then I found an ad that is truly interactive. The cow is on one page with die cut eyes. The two dots on the following page make the pupils. So simple. No coding needed.

There is a logo with a dead dog, heavyset mermaid illustration, hipster tattoos before hipsters existed, and several other wonderful finds.

I love how un-tortured this work is. None of it feels desperate or is trying to be hipper than any other piece of graphic design ever. It just is. Almost as if someone enjoyed doing the work rather than pulling out hair, smoking endless cigarettes, staying up for several days, then explaining the solution in a six paragraph document. After all, how can you remain earnest and deeply ironic when making pipe smoke with eighty-eights?

Lester Beall, International Paper, 1961

Arnold Varga, Cox's, 1961

Left: Paul Hauge, Miss Beachcomber Salon of Beauty, 1961
Right: Al Parker, McCall's magazine, 1961

Milton Glaser, Tru-Balance, 1961

R. E. Brickner, Footwear News, 1961

Left: Ed Kysar, 1961
Right: Morton Goldsholl, 1961

Saul Bass, First America Corporation, 1961

Sean Adams

Sean Adams is the Chair of the undergraduate and graduate Graphic Design Program at ArtCenter, founder of Burning Settlers Cabin studio, and on-screen author for LinkedIn Learning/Lynda.com He is the only two term AIGA national president in AIGA’s 100 year history. In 2014, Adams was awarded the AIGA Medal, the highest honor in the profession. He is an AIGA Fellow, and Aspen Design Fellow. He has been recognized by every major competition and publication including; How, Print, Step, Communication Arts, Graphis, AIGA, The Type Directors Club, The British Art Director’s Club, and the Art Director’s Club. Adams has been exhibited often, including a solo exhibition at The San Francisco Museum of Modern Art.

Adams is an author of multiple magazine columns, and several best-selling books. He has been cited as one of the forty most important people shaping design internationally, and one of the top ten influential designers in the United States. Previously, Adams was a founding partner at AdamsMorioka, whose clients included The Academy of Motion Picture Arts and Sciences, Disney, Mohawk Fine Papers, The Metropolitan Opera, Los Angeles County Museum of Natural History, Richard Meier & Partners, Sundance, and the University of Southern California.

Extracurricular Activities

I advise people to do their own projects if they are feeling stifled at work. Arnold Varga did just that. Working as an art director in Pittsburgh in the 1960s, he produced a wonderful range of ads on a freelance basis. His ads for department stores Cox, and James Horne Co. are fresh and witty. They somehow skirt the issue of showing a dress with a big "Sale" sticker. Varga worked steadily as a small agency until he retired in 1970. When asked about his work, he replied, “It’s informative. It’s honest. It doesn’t hurt the eye when you look at it.” It don't get better that that.