For many years, I have warned others that using that uber-mondo-groovy typeface may impress others at first, but then will become an embarrassment, like a bad high school haircut. I used this reasoning with a certain authority, often described as “smugness” by others. I had large hair in high school, but it was basically a bigger version of my hair today.
Then I found a series of episodes of American Bandstand on YouTube that included me. These make the bad type choice seem laughable. Not only did I choose excessively trendy clothes; I wore them on national television. I’m sure at the time, I thought my yellow Ton Sur Ton shirt from Paris and red Vans were so totally on track. I added my paint splattered Swatch watch to show that I was creative. It was a train-wreck of 1980s Southern California style. Fortunately, it was a detour. As evidenced below, a photograph from my pre-school on Russian Hill in San Francisco. Far left, I am wearing close to my current everyday clothes.
The choice to be on American Bandstand may seem odd. It started with an idea my best friend Erica and I had to go on a local dance show aired on public access in the Valley. We thought it would be fun and Ironic (remember, in Art School, one thinks this way). Erica’s dad suggested we think bigger and do Bandstand. Why not? It was even more ironic. Erica, her cousin Tina, my friend Peter and I sent photos and a note explaining why we wanted to be on Bandstand to Dick Clark Productions. A couple of weeks later, we received letters asking us to join the next taping of six episodes.
It began as an ironic conceptual art project, but quickly became a serious issue once we realized that we needed six different outfits. I could pull off one or two groovy looks, but six was excessive. Somehow we managed, although some of the choices were far more disturbing as seen by the examples posted below.
The lesson here:
Don’t use trendy typefaces
Stay away from groovy clothing choices
Get a haircut if your hair is giant
Don’t go on a dance program and dance in a listless and “art school I don’t care about anything” way.
For those young people who have no idea what American bandstand is:
American Bandstand is an iconic audio-visual time capsule encompassing four decades worth of dances, performances, fashions and fads in popular music. The show, hosted by Dick Clark from 1956 to 1989, introduced new musical acts to generations of Americans. (https://www.dickclark.com/shows/american-bandstand)