Shining City on the Hill

Last weekend I went to see Tomorrowland, the movie. It wasn't what I expected. For some reason, I thought it would be a magic portal to the 1967 Tomorrowland. After considering that, I realize this would make for a rather dull movie. George Clooney rides on the slow moving PeopleMover. Then he visits Adventure Thru Inner Space. The whole gang has lunch at the Coca Cola Terrace and listens to The New Establishment. Not too much action. No chases or ray guns.

In my mind, the 1967 Tomorrowland still exists. Somehow I'm always disappointed to reach the end of Main Street USA and realize the 1990s version has stomped out the bright future. 1967 Tomorrowland was a gleaming shining city on the hill. It was a world of turquoise, yellow, red, and light blue, clean white paint, metallic silver walls, and Univers 67. Corporations were not evil so logos were proudly displayed. There was no better way to spend time than to ride the PeopleMover on a sunny afternoon.

We've all seen how something is changed moments before it would be hip again. If they only waited a couple of years, by 2000 the 1967 Tomorrowland would be genius.

Sean Adams

Sean Adams is the Chair of the undergraduate and graduate Graphic Design Program at ArtCenter, founder of Burning Settlers Cabin studio, and on-screen author for LinkedIn Learning/Lynda.com He is the only two term AIGA national president in AIGA’s 100 year history. In 2014, Adams was awarded the AIGA Medal, the highest honor in the profession. He is an AIGA Fellow, and Aspen Design Fellow. He has been recognized by every major competition and publication including; How, Print, Step, Communication Arts, Graphis, AIGA, The Type Directors Club, The British Art Director’s Club, and the Art Director’s Club. Adams has been exhibited often, including a solo exhibition at The San Francisco Museum of Modern Art.

Adams is an author of multiple magazine columns, and several best-selling books. He has been cited as one of the forty most important people shaping design internationally, and one of the top ten influential designers in the United States. Previously, Adams was a founding partner at AdamsMorioka, whose clients included The Academy of Motion Picture Arts and Sciences, Disney, Mohawk Fine Papers, The Metropolitan Opera, Los Angeles County Museum of Natural History, Richard Meier & Partners, Sundance, and the University of Southern California.

The 59th Street Bridge Song

Hills Bros. Coffee Menu

Last week, the crew in the studio allowed me to link to the stereo system and play music from my library. After a few hours of easy listening after the Longines Symphonette played Raindrops Keep Falling on My Head, it was disconnected. Now there is a ban on my hip tunes. In the same vein, I can prove I'm super groovy by sharing these out of this world pieces from Disneyland in the late 60s and early 70s. You might think, "Oh, Disneyland. How square." But check it out dude, this stuff is rocking. Who knew wacky duo-tones and overprinting could be so swell?

Now if we deconstruct the genesis of this style we land in a place about counter-culture mind-altering drug use. I'm sure some guests insisted on taking psychotropic substances and riding Alice in Wonderland. I remember smelling pot in Adventure Thru Inner Space when I was a teenager. I once had a friend suggest we all go to Disneyland and get high. I said no of course. That just sounds un-American. But, I have collected the cool and happening graphics. I'm groovy.

Hills Bros. Coffee Menu
Show logo
Grad Nite  1971
Grad Nite 1971
Disneyland Cookbook, late 1960s
Disneyland Bag
Vacationland, 1981
Grad Nite 1970
Grad Nite 1975
Grad Nite 1971
Grad Nite 1971
Grad Nite 1968
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