Making the Bed in New Orleans

“When did you realize you had gone from being a designer to being a personality?” one person asked me at the AIGA conference in New Orleans last week. Someone else said, “I can’t believe I’m talking with you. You’re a celebrity.” Good so far, but then added, “You should be a game show host.” April Greiman addressed me as the “Bob Barker of graphic design” repeatedly. Somewhere along the line I wanted to make a t-shirt that read, “I’m actually a designer. I am more than my hair.”

We all make our own beds. Hosting Command X is one of my greatest joys. Working with these seven young designers and seeing their amazing bravery is unbelievably satisfying. I’m not giving that up even if the world decides I am well known only for being perky onscreen. I know seeing me onstage doing this reinforces the “game show host” persona. If that’s the price to work with the Command X superstars, I’ll pay it. 

But, at my core, I’m a designer. I’d rather work on a complex issue and find a smart solution than host the $25,000 Pyramid. I need to figure out how Michael Bierut walked this tightrope. If it were up to me, he’d have Charlie Rose’s job, and I still consider him one of our greatest designers.

I think it’s the hair. I can’t do anything about that. It just happens by itself wanting to be game show or newscaster hair. Maybe I’ll cut it super short, and then people will say, “Oh, that Sean Adams, boy he's fugly, but yeah, isn’t he a graphic designer?”


Sean Adams

Sean Adams is the Acting Chair of the Graphic Design Graduate Program at ArtCenter, founder of Burning Settlers Cabin studio, and on-screen author for lynda.com/Linked In. He is the only two term AIGA national president in AIGA’s 100 year history. In 2014, Adams was awarded the AIGA Medal, the highest honor in the profession. He is an AIGA Fellow, and Aspen Design Fellow. He has been recognized by every major competition and publication including; How, Print, Step, Communication Arts, Graphis, AIGA, The Type Directors Club, The British Art Director’s Club, and the Art Director’s Club. Adams has been exhibited often, including a solo exhibition at The San Francisco Museum of Modern Art.

Adams is an author of multiple magazine columns, and several best-selling books. He has been cited as one of the forty most important people shaping design internationally, and one of the top ten influential designers in the United States. Previously, Adams was a founding partner at AdamsMorioka, whose clients included The Academy of Motion Picture Arts and Sciences, Disney, Mohawk Fine Papers, The Metropolitan Opera, Los Angeles County Museum of Natural History, Richard Meier & Partners, Sundance, and the University of Southern California.

Come Fly with Me

Continental Airlines, Boeing 747, 1970s AA-747-vi

I've been away from the burning settlers for awhile doing my five other jobs. Some of you already know that I've signed on for a second term as President of AIGA. This time it's as a co-president with the very brave Drew Davies. I'm getting ready to film a new course I've written, Fundamentals of Layout, for Lynda.com. I'm teaching at Art Center. I'm doing Command X at the AIGA Head, Heart, Hand Conference. And, of course, still a partner at AdamsMorioka. In September, I'm heading to Berlin for three months and leading testlab Berlin. I always think I'm industrious, but I'm probably just frenetic.

When I decided to go to Berlin I immediately began to get quite nervous. Sure I'm nervous about moving to another country, learning German, and leading 12 incredible students. But, I was mostly concerned about the air travel. I'm not scared of flying. I'm scared of flying in coach.

I'm often told I live in a bubble, usually by people who don't know each other. It's not a compliment. It's usually followed by, "You make me sick." So it might be true.

My reasoning is this: I can't work in a little seat. I'm too tall. If I lose billable hours, I cost the firm money. If I fly in first class, I can work, so the ticket price usually matches my hours. See, it all makes sense.

Unfortunately, I'd really prefer to fly in first class on a 747 in 1975. I know everyone goes on and on about how air travel has become worse than the bus and people used to dress to travel. But when I see the photos of life on a 747 in the 1970s, it's looking pretty groovy. People seem more interested in lying around and having swinging singles parties or getting high on marijuana. I'm not into that kind of thing, but I would love to fly in an orange and rust cabin.

It's all too navy blue and grey now. Perhaps the reasoning is that passengers are more comfortable with a square and professional flight crew than one that looks like they are shooting a porn movie.

QANTAS71-20

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Wayne Thom 7208_0623_13_747_Interior

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AC 747 11

1970s aircraft interior