The Graduate

Quite often, I receive notes from designers looking for freelancers or designers to hire. Since my mind is a sieve, I only recall the last person I saw. Typically, I send an email to Petrula Vrontikis and Nik Hafermaas and ask for any Art Center grads who are out there. Now here is the problem: I’m sure they are tired of my relentless harassment. I don’t know who has been hired, and who is looking. I don’t have anyone’s email address after they graduate. The solution is to create an interactive job bank for Art Center alumnus. But, I don’t want to be the person watching the doors to check the quality of employers, or graduates. And I have a full time job, so that’s not going to happen.

As a simpler approach, I’m using this post as a center for a list of recent graduates and their websites. If you are looking for a designer, feel free to peruse the amazing work on each website. If you are a recent grad and are contacted, I’ll let you be the judge about the person contacting you. A good tip: if you are asked to remove your shirt and send in bare chested photos, don’t. This is typically not required for design interviews.

Adam Hale
Alexia Pellegrini
Andrea Lee
Paul Kim
Caroline Kim
Christina Nizar
Dominique Wu
Douglas Chang
Eugene Art Seo
Guea-Yea Lian
Gyum Heo
Jaime Lopez
James Bogenrief
Jeff Han
Jesse Merrell
Jiin Kim
Jinhee Jung
Jeong Youn Choi
Nico Sala
Randi Cheung
Sora Park
Steven Ligatsa
Tracy Hung
Winnie Yuen
Yerina Cha
Also the grad show (showing faces with names) can be seen at:

The Only Constant is Change

I recently completed an identity program for the Library Foundation of Los Angeles. I typically don’t use the Cabin to show my work, but this time I had a reason. The LFLA identity is a perfect example of the nature of flexible I.D. It has 8 possible typeface options, and 8 possible color options. The user can combine any of the two, resulting in a whopping 64 possible combinations. This conceptually links to LFLA’s commitment to be not about one idea only, but the widest range of voices, concepts, and information.

Twenty years ago, a logo was required to be one single design, with a fixed state of being. This still works, but people view brands in a different way. Perhaps it was the complete overload of logos by the end of the twentieth-century. Or, the viewer is able to process multiple ideas simultaneously (think about the complexity of a CNN screen). I’ve found that people under thirty are especially “logo promiscuous.” A logo can change color, form, and location. If one element is proprietary, which today is typically, the name, multiple versions work fine as identifiers.

So the issue then becomes not about pure identification with a neutral tone, but the integration of a mark into a complex system. I often talk about quantum physics in presentations. This bores everyone to no end. But, I look at communication today as an ever-changing set of parameters existing in a constant state of flux. At the same time, the communications must talk to several audiences in multiple ways about different ideas. A flexible identity system allows for a wider range of communicative strategies.

This all makes me wish for the days of hard-core old school corporate identity. Paul Rand designed the abc logo, told them it was black and not to mess with it. Easy as pie, but to add another simile, the reed that cannot bend will break.