Getting into college today is a hell of a lot tougher now than it was in my day. There are all those forms and tests. Everyone is trying to get into the same places. A couple of months ago, Matt Manos at VeryNice, connect me to a really swell group of people at College Access Plan (CAP). They help high school students that don't have the support they need to find their way through the quagmire of tests and options. It's nice to work with people that do good things for others.
When people say design is just decoration and not relevant, I think about the work for CAP. Maybe the annual report will help persuade a donor to give more. Or make it easier for someone to be the first person in his or her family to go to college and do great things. When I decided to move onto a different track and do work to help others, this is exactly the kind of project I hoped to do. Thanks Matt.