I've had many conversations with designers who want to start making products. "I was thinking it would be cool to make stationery and paper goods for people," is the most common concept. This sounds nice, but there really are too many stationery and paper goods things out there already. That doesn't mean we don't talk about it as well. I'm always up for diversification. My ideas tend to not go very far.
First, I wanted to open a brothel that was nicely designed. I imagined a "W" Hotel kind of brothel, not the kind in old mobile homes with flocked red wallpaper. As it turns out, this is illegal in California. And Noreen wasn't that keen on the concept.
Then I wanted to make a bar for alcoholics. It seems like total sobriety is rather severe, so why not make a bar where the drinks are super weak. You could have ten cocktails and still be fine. Also, we would make more money because the drinks were watered down. This idea didn't work either. I now know that you can't give alcoholics just a little drink.
Noreen solved the problem when she realized we had products already. Twenty years of posters that people buy from us already. We thought about making a section of our website a shop, but that's a lot of work. So we went to people who already know what they are doing and have great taste. Our friends, Doug Jaeger and Kristin Sloan have a fantastic online store. Now anyone can buy limited edition AdamsMorioka posters and wallpaper entire rooms. And it doesn't encourage alcoholism or prostitution.