I was pulling together some postings from this blog yesterday for a book Steven Heller is writing. This led me to discover a predominance of posts about counter-culture in the 1960s. Who knew? I’m really square, so I found this odd. Nevertheless, I decided to avoid posts in this vein for a while. Then I found this Call for Entries for the New York Art Directors Club (now the Art Directors Club). Peter Max designed it in 1964. Yes, this is about counter-culture, specifically the psychedelic experience. The collage device refers to Victorian decoupage, Picasso, Matisse, and the Dada movement. The booklet could fall into the trap that much of today’s “collage” approach does, a mishigas of more mishigas.
The strict use of typography and tight composition, however, give it gravity and allows the imagery to take center stage. The spread with the Victorian people looking at the psychedelic cloud is remarkable. It is such a simple juxtaposition, but alludes to so many issues, including the Victorian taste for psychotropic drugs such as opium (see Lewis Carroll’s Alice’s Adventures in Wonderland). Allusions aside, the composition is about wonder and different perspectives. So, you see, I had to post another one about counter-culture.