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There’s an old saying, “It’s easy to do good work if you have a good subject.” For us, this is true with the Academy of Motion Picture Arts and Sciences. We’ve worked with AMPAS for several years, from the identity to this year's 84th Annual Academy Awards tickets. I spent much of the winter working on the AMPAS Annual Report. To an outsider, this might seem like a simple task; use some photos of the Academy Awards and you’re done. The Academy, however, is a remarkable organization also involved in preservation, science and technology, cultural diplomacy, and celebration of excellence. There are events, exhibitions, and awards throughout the year. The issue, then, becomes an embarrassment of riches. There is simply too much to include in one publication. Like a good film, editing is a critical part of the project.

The design of the annual report moved away from a traditional corporate publication, and maintained an editorial structure. The larger ideas, such as collective history are presented. We treated each section as its own feature with its own typographic language.

I was griping to Noreen last week, “Why do we get discounted as being ‘Hollywood’? Entertainment is one of the nation’s largest exports. It’s as much a business as publishing or finance.” But, seriously, snap out of it. I can’t complain. We have the privilege of working with a client such as AMPAS, and making a centerfold with Sophia Loren.