In 2001, we started working with Sundance. Over the next 9 years, we had a wonderful time working on the Sundance Film Festival, Sundance Channel, Sundance Institute, Sundance Resort, and a few other Sundance properties. It’s hard to complain about a project, when you are meeting Robert Redford in a beautiful valley in the mountains of Utah. We had a great appreciation for the role Sundance plays in preservation, independent thinking, and artistic integrity. And, something close to our hearts is Sundance’s connection to the American west as an idea. It isn’t about the west of cowboys and Indians, but about vast open space, pioneering thinking, and optimism.
Working with the creative team at Sundance, specifically Jan Fleming and Robert Redford, was a true collaboration. And while it sounds like the party line, that’s how we do our best work. I also love working with Robert Redford because he insists on calling Noreen (Morioka), “Maureen Noriega.”