Drag Me to Hell
Before TMZ and online gossip sites, there was Star magazine Scandals. Noreen claims I speak like I’m in a 1950s low-end movie. This may be true. From what I’ve been told, “Swell,” is no longer used in everyday language. I’d much rather speak in Star magazine headlines, “I’m not under thirty. I’m not an alcoholic. I don’t need another Hollywood bar designer get-together.” The verbiage is matched only by the design. This is proof that modernism failed. Less is less here, and once is never enough.
Is there a grid? Who cares when Fergie romps topless with her Texas millionaire as her children watch? Are there typographic consistencies? “Princess Caroline’s husband zooms to his doom. Kiss Papa goodbye,” does not need a common type size. The Scandal issue is the design equivalent of “Shock and Awe.” Every page is a barrage of information screaming at the highest volume. Every fact is extreme.
This is how all copy should be written, regardless of the client. The exhibition, Talk to Me: Design and the Communication between People and Objects, at MOMA should be renamed, “Stalker Machines Terrorize and Attack Innocent Hipsters.” The New York Times should reconsider headlines such as “Obama Administration Calls for Syrian President to Step Down” to “Pres Lashes Out in Furious Rage at Evil Tyrant.” See how much more exciting the news could be.