Last week I managed to crash this blog. I don’t know how, but Noreen said I did, so it’s probably true. In rebuilding the cabin, I found the year 1968 to appear more than any other. Now, a good editor would say, “Well, then, let’s make sure we cover other years.” But I say, “Let’s have more.” So prepare yourself.
I don’t know why 1968 shows up so much. It was a pivotal year in American culture. The Cultural Revolution was at its height. 2001: A Space Odyssey, Planet of the Apes, and Barbarella were released and depicted three distinctly different visions of the future. The Democratic National Convention in Chicago became a firestorm. Dr. Martin Luther King, Jr. and Robert Kennedy were assassinated. And Richard Nixon was elected President.
In 1968, design had a wonderful combination of smart ideas mixed with a bolder palette and less rigid approach. On the whole, in design, this was the last gasp of the “simple big idea” school. By 1970, design had adopted expressive illustration and more intuitive solutions. If you think I had a personal connection to 1968, like high school graduation, you are wrong. I was four. We lived in the Haight in San Francisco, I was in an experimental co-op nursery school, and the first movie I remember seeing was Barbarella.