In the 1960s, Branniff Airlines had a groovy thing going on. Alexander Girard designed a great program that made every other airline look boring and sad. But one little company was leaving Branniff in the dust regarding grooviness. Pacific Southwest Airlines was a regional airline on the west coast. Many of us remember the PSA planes with the smile on the front. But do you remember the super-fine uniforms and graphics? Today, I fly American Airlines exclusively. Their uniforms are clean and professional. My sister is an American Airlines flight attendant, and once I mention that on-board, the other flight attendants are extra nice. I guess it’s good to project a business atmosphere on a plane. However, the PSA uniforms are so incredible and bright. Of course, they didn’t project a business atmosphere, unless it was businessmen watching women pole-dancing.
To learn more about PSA, Chris Laborde has a fantastic site dedicated to all things PSA.