For the last couple of days, I’ve been putting together the gallery space at Art Center. But that’s another story. I stopped the insane measuring and rearranging to go down to the theater and see Lynda.com’s new documentary on Doyald Young. Yes, I put completion of the gallery before graduation at risk. But, there was no question. Doyald, Lynda Weinman, a great film: uh, yeah I’m going to that.
It’s a challenge to make what we do seem interesting to civilians. Hmm, I have a choice of watching car chases and steamy love scenes, or a documentary on someone who works with letterforms. Typically, the 3d explosions win. In this instance though, the letterform film is the right choice. I could carry on about Doyald for hours: he’s one of my great friends and mentors, has a salty sense of humor and the best jokes, is an inspiration to teach and truly help young designers, and, yes, talented as heck. But you can find all of that on the AIGA Medalist page, except the dirty joke part.
At Saturday’s commencement ceremony, he will receive Art Center’s Alumnus of the Year Award for his dedicated work as an educator and lifetime of legendary work in typography, logotypes and alphabets. At Saturday’s commencement, he’ll receive an honorary degree from Art Center, where he studied Advertising in the ’50s, and where he has taught lettering and logotype design in the Graphic Design Department for decades.
This is what made the evening so remarkable: the 2010 graduating class was in the theater also. While Doyald made a few closing remarks, they looked on with mixtures of awe, delight, gratitude, and excitement. In school, they learn how to make beautiful form and combine this with conceptual thinking. This short time in the theater is, perhaps, one of he most valuable hours of their education. This generation of designers is shown first-hand, what it means to be a “good” designer with dignity and magnanimity by one of the great masters. Fifty years from now, when they sit where Doyald is now, they will know that talent is nothing compared to kindness and generosity.