The Strange Case of the Designer


What makes a graphic designer strange? Is it the obsessive attention to kerning on street signs, arguing whether PMS 172 is orange or red, or collecting odd scraps of paper on every European vacation? These may seem strange activities to civilians but they are some of the many quirks that define us. Our ability to find wonder in almost anything, however, is the truly rare skill. There are few subjects for a project that don’t elicit first interest, and then the need to know everything. A sound designer can take drill bits, ducks, polyester shirts, or viral infections and make something incredible and compelling. Contrast that with a non-designer guest at a dinner party. When I ask, “Did you know that a tungsten carbide drill bit can penetrate almost any material?” my dinner partner may look confused and then bored. 

Tobias Frere-Jones recently released a new typeface based on Bulgarian Lotto tickets from the 1930s. This inspiration may seem somewhat oblique to an investment banker but is entirely in line with the way designers see the world. Bulgarian lottery tickets? Why not?

Fere-Jones discovered the typography while researching a project for letterforms as security devices. The numerals are an example of self-verifying numbers. The name of each digit is spelled out beneath. Eighteen months passed and Frere-Jones began to question what sort of alphabet might go along with these monolithic, theatrical numerals?

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