The Strange Case of the Designer

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What makes a graphic designer strange? Is it the obsessive attention to kerning on street signs, arguing whether PMS 172 is orange or red, or collecting odd scraps of paper on every European vacation? These may seem strange activities to civilians but they are some of the many quirks that define us. Our ability to find wonder in almost anything, however, is the truly rare skill. There are few subjects for a project that don’t elicit first interest, and then the need to know everything. A sound designer can take drill bits, ducks, polyester shirts, or viral infections and make something incredible and compelling. Contrast that with a non-designer guest at a dinner party. When I ask, “Did you know that a tungsten carbide drill bit can penetrate almost any material?” my dinner partner may look confused and then bored. 

Tobias Frere-Jones recently released a new typeface based on Bulgarian Lotto tickets from the 1930s. This inspiration may seem somewhat oblique to an investment banker but is entirely in line with the way designers see the world. Bulgarian lottery tickets? Why not?

Fere-Jones discovered the typography while researching a project for letterforms as security devices. The numerals are an example of self-verifying numbers. The name of each digit is spelled out beneath. Eighteen months passed and Frere-Jones began to question what sort of alphabet might go along with these monolithic, theatrical numerals?

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Sean Adams

Sean Adams is the Director of the Graphic Design Graduate Program at ArtCenter, founder of Burning Settlers Cabin studio, and on-screen author for lynda.com/Linked In. He is the only two term AIGA national president in AIGA’s 100 year history. In 2014, Adams was awarded the AIGA Medal, the highest honor in the profession. He is an AIGA Fellow, and Aspen Design Fellow. He has been recognized by every major competition and publication including; How, Print, Step, Communication Arts, Graphis, AIGA, The Type Directors Club, The British Art Director’s Club, and the Art Director’s Club. Adams has been exhibited often, including a solo exhibition at The San Francisco Museum of Modern Art. Adams is an author of multiple magazine columns, and several best-selling books. He has been cited as one of the forty most important people shaping design internationally, and one of the top ten influential designers in the United States. Previously, Adams was a founding partner at AdamsMorioka, whose clients included The Academy of Motion Picture Arts and Sciences, Disney, Mohawk Fine Papers, The Metropolitan Opera, Los Angeles County Museum of Natural History, Richard Meier & Partners, Sundance, and the University of Southern California.