Manifesto of Surrealism

3 Tragedies book cover. Federico García Lorca, author, Alvin Lustig, designer; J. Connor, photographer, 1948

From Design Observer

"We tell ourselves stories to live," Joan Didion wrote in her essay, “The White Album." Didion's statement talks about our need to assign meaning through narrative. We pass through our days creating fictions to make sense of the world. The surly man in the meeting had a fight with his wife at home. The woman on the corner with the teacup poodle and Hermés Birkin bag lives a life of leisure but is lonely. Creating small narratives that we consistently prove or disprove creates our reality. Alvin Lustig’s cover for 3 Tragedies (1948) takes this human need for meaning and asks us to solve, not one simple story, but a complex and personal piece of poetry.

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Sean Adams

Sean Adams is the Director of the Graphic Design Graduate Program at ArtCenter, founder of Burning Settlers Cabin studio, and on-screen author for lynda.com/Linked In. He is the only two term AIGA national president in AIGA’s 100 year history. In 2014, Adams was awarded the AIGA Medal, the highest honor in the profession. He is an AIGA Fellow, and Aspen Design Fellow. He has been recognized by every major competition and publication including; How, Print, Step, Communication Arts, Graphis, AIGA, The Type Directors Club, The British Art Director’s Club, and the Art Director’s Club. Adams has been exhibited often, including a solo exhibition at The San Francisco Museum of Modern Art. Adams is an author of multiple magazine columns, and several best-selling books. He has been cited as one of the forty most important people shaping design internationally, and one of the top ten influential designers in the United States. Previously, Adams was a founding partner at AdamsMorioka, whose clients included The Academy of Motion Picture Arts and Sciences, Disney, Mohawk Fine Papers, The Metropolitan Opera, Los Angeles County Museum of Natural History, Richard Meier & Partners, Sundance, and the University of Southern California.