On The Sentimental Side

As I sit here at my desk writing, I am listening to the Longines Symphonette Society's version of My Favorite Things. You may think this is a hyper-hip new group that one finds on KCRW. But it is not. It is as easy listening as it sounds. It amazes me that I can find such a wealth of easy listening on Spotify. Why would hipsters listen to The Melachrino Strings and Orchestra's Music for Romance? They may be cool and have beards, bangs, and beanies, but I'm sure even hipsters entertain. And perhaps they would prefer the dulcite tones of Lawrence Welk during dinner rather than STRFKR.

On that note, I pulled out some of my favorite records. It's easy to make fun of the design of these, but is that really fair? Yes, they have sexual overtones and everyone has a doped up rufie and druggy look. But consider the audience. These records were played during dinner or cocktail parties. 

Perhaps the goal was a swingers type situation with guests. Then they are perfect. Or, one's date might put one on the hi-fi, turn the lights low, ply a date with alcohol and... Again, the form and content address the message.

I will admit, I love the A Man and A Woman cover.

Sean Adams

Sean Adams is the Director of the Graphic Design Graduate Program at ArtCenter, founder of Burning Settlers Cabin studio, and on-screen author for lynda.com/Linked In. He is the only two term AIGA national president in AIGA’s 100 year history. In 2014, Adams was awarded the AIGA Medal, the highest honor in the profession. He is an AIGA Fellow, and Aspen Design Fellow. He has been recognized by every major competition and publication including; How, Print, Step, Communication Arts, Graphis, AIGA, The Type Directors Club, The British Art Director’s Club, and the Art Director’s Club. Adams has been exhibited often, including a solo exhibition at The San Francisco Museum of Modern Art. Adams is an author of multiple magazine columns, and several best-selling books. He has been cited as one of the forty most important people shaping design internationally, and one of the top ten influential designers in the United States. Previously, Adams was a founding partner at AdamsMorioka, whose clients included The Academy of Motion Picture Arts and Sciences, Disney, Mohawk Fine Papers, The Metropolitan Opera, Los Angeles County Museum of Natural History, Richard Meier & Partners, Sundance, and the University of Southern California.