The Relentless Pleasure of Little

It won't come as a surprise that I'm not a fan of fussy. It's one thing to pay attention to details, and yet entirely something else when a thousand itsy bitsy elements march around a page. I came to this realization when I was in college. It was the height of the post-modern period. The more the merrier. Modernist restraint was a misguided trend that led to ugly plain dentist office buildings. Mangle that type and add some hand-drawn squiggles that had deep conceptual meaning to three people? Sure, go for it.

Richard Neutra, Silverlake, Los Angeles

Somewhere in there, I visited one of my professors at her house to look at a project. She lived in one of the Silverlake Neutra houses. I expected the dentist office banality but found the most exquisite, harmonious, and quiet space. How could this be? Modernism worked? The next day I began removing elements rather than adding them.

One of my favorite books is Chair by Peter Bradford. This is modernism. It is direct, true to materials, clear, minimal, and bold. The usage of Helvetica in only a few sizes and a couple of weights is relentless. Like Brutalist architecture, the design is not about dainty and delicate. It is raw and rugged, but remains flawlessly refined and elegant.

Bradford's design is design with a big "D" (not Dallas). The type is type, the rules are rules, the black and white images are black and white images. Nothing is pretending to be something it isn't. If life were only the same.

some images here from culturalheritagebooks.com

Sean Adams

Sean Adams is the Director of the Graphic Design Graduate Program at ArtCenter, founder of Burning Settlers Cabin studio, and on-screen author for lynda.com/Linked In. He is the only two term AIGA national president in AIGA’s 100 year history. In 2014, Adams was awarded the AIGA Medal, the highest honor in the profession. He is an AIGA Fellow, and Aspen Design Fellow. He has been recognized by every major competition and publication including; How, Print, Step, Communication Arts, Graphis, AIGA, The Type Directors Club, The British Art Director’s Club, and the Art Director’s Club. Adams has been exhibited often, including a solo exhibition at The San Francisco Museum of Modern Art. Adams is an author of multiple magazine columns, and several best-selling books. He has been cited as one of the forty most important people shaping design internationally, and one of the top ten influential designers in the United States. Previously, Adams was a founding partner at AdamsMorioka, whose clients included The Academy of Motion Picture Arts and Sciences, Disney, Mohawk Fine Papers, The Metropolitan Opera, Los Angeles County Museum of Natural History, Richard Meier & Partners, Sundance, and the University of Southern California.