When Colors Collide

Les Parapluies de Cherbourg, 1964

Last week at the How Conference, a guy came up to me after my presentation and said, "You are so amazing with color. I wish I could do that. What should I do?" He wanted to know what books to read or if I had any snappy tricks for creating a palette. I answered, "Do whatever you like, just do it with confidence." The point is, no two colors dislike each other. People say, "Oh, that was an awful color combination," or, "You can't use those colors together. They'll be hideous." They are wrong.

I find "awful" color palettes all the time. But if you take them apart and use them like there is no tomorrow, people will think you're brave and leading the way. At least, that's what I think, because that's what they say to me. But they could be walking away and saying, "What the hell was that?"

In all fairness, I am hopeless when it comes to choosing colors for the living room or any space I inhabit. What if I pick the wrong color for the sofa? What if the chairs clash? I need to listen to my own advice and let the taste police judgement go. I'll be super confident when guests come and marvel at the rust, turquoise, and magenta furniture.

Sean Adams

Sean Adams is the Director of the Graphic Design Graduate Program at ArtCenter, founder of Burning Settlers Cabin studio, and on-screen author for lynda.com/Linked In. He is the only two term AIGA national president in AIGA’s 100 year history. In 2014, Adams was awarded the AIGA Medal, the highest honor in the profession. He is an AIGA Fellow, and Aspen Design Fellow. He has been recognized by every major competition and publication including; How, Print, Step, Communication Arts, Graphis, AIGA, The Type Directors Club, The British Art Director’s Club, and the Art Director’s Club. Adams has been exhibited often, including a solo exhibition at The San Francisco Museum of Modern Art. Adams is an author of multiple magazine columns, and several best-selling books. He has been cited as one of the forty most important people shaping design internationally, and one of the top ten influential designers in the United States. Previously, Adams was a founding partner at AdamsMorioka, whose clients included The Academy of Motion Picture Arts and Sciences, Disney, Mohawk Fine Papers, The Metropolitan Opera, Los Angeles County Museum of Natural History, Richard Meier & Partners, Sundance, and the University of Southern California.