At The Edge of The Basin

I'm asked repeatedly what part of New England I'm from. It might be the madras shirts and khakis that lead to this belief. But, as many of you know, I was born in Reno, Nevada. The great thing about Reno is that it’s not as fancy as Las Vegas. It’s a small city at the base of the Sierras with great skiing, hiking, and the University of Nevada.

When I was growing up it was a cow town where cowboys would drive in on a Friday night and blow their paycheck. The biggest thing to happen was when the Misfits was filmed several years before I was born. In the 1970s there was an attempt at making Reno more upscale, but it didn’t take. I like that. The motel signs never became the neon extravaganza that could be found in Las Vegas. Unfortunately, many establishments dropped the "western/cowboy" themes and relied on themes that now look rather depressing, such as a “circus/holiday” theme. 

I'm also often asked, "Where do you get your color sense?" This is asked with a slight tone, not as in "The soft and tasteful tones are so subtle in your palette." The unspoken words are, "Good God almighty, what made you do THAT?" I used to think it was the Southern California influence, but I now realize it was Reno. How could I grow up and choose the winter light gray and beige when my formative years were spent in a place with giant neon Primadonna showgirls? In the end, I was left with a color concept veering toward garish and a set of George Nelson furniture from Harold "Pappy" Smith, the owner of Harold's Club.

Sean Adams

Sean Adams is the Director of the Graphic Design Graduate Program at ArtCenter, founder of Burning Settlers Cabin studio, and on-screen author for lynda.com/Linked In. He is the only two term AIGA national president in AIGA’s 100 year history. In 2014, Adams was awarded the AIGA Medal, the highest honor in the profession. He is an AIGA Fellow, and Aspen Design Fellow. He has been recognized by every major competition and publication including; How, Print, Step, Communication Arts, Graphis, AIGA, The Type Directors Club, The British Art Director’s Club, and the Art Director’s Club. Adams has been exhibited often, including a solo exhibition at The San Francisco Museum of Modern Art. Adams is an author of multiple magazine columns, and several best-selling books. He has been cited as one of the forty most important people shaping design internationally, and one of the top ten influential designers in the United States. Previously, Adams was a founding partner at AdamsMorioka, whose clients included The Academy of Motion Picture Arts and Sciences, Disney, Mohawk Fine Papers, The Metropolitan Opera, Los Angeles County Museum of Natural History, Richard Meier & Partners, Sundance, and the University of Southern California.