Miss Beachcomber Salon of Beauty, 1961
As I rearranged my books again (again being the operative word as it happens too often), I found an issue of CA magazine from November, 1961. First, I loved the cover. So much that I considered never sharing it as I may need to "appropriate" it at some point. Then I found an ad that is truly interactive. The cow is on one page with die cut eyes. The two dots on the following page make the pupils. So simple. No coding needed.
There is a logo with a dead dog, heavyset mermaid illustration, hipster tattoos before hipsters existed, and several other wonderful finds.
I love how un-tortured this work is. None of it feels desperate or is trying to be hipper than any other piece of graphic design ever. It just is. Almost as if someone enjoyed doing the work rather than pulling out hair, smoking endless cigarettes, staying up for several days, then explaining the solution in a six paragraph document. After all, how can you remain earnest and deeply ironic when making pipe smoke with eighty-eights?
Left: Paul Hauge, Miss Beachcomber Salon of Beauty, 1961
Right: Al Parker, McCall's magazine, 1961
Left: Ed Kysar, 1961
Right: Morton Goldsholl, 1961