Promoting Self Promotion

Last week, Lynda/LinkedIn.com released my course, Running a Design Business, Self Promotion. I had a great time writing this course. After 25+ years in the field being called a media whore, it was nice to lay some of the tips on the table, and pass the knowledge on to others. How to get published, how to build your brand, what to avoid, and when to reinvent are some of the topics. 

Rather than turning to other designers for examples of self promotion work, I created a new one. I wanted the viewer to have a sense of how one brand is created, managed, and disseminated throughout a career. Susanna Walker became my new designer. I have several Susanna Walker's in my families history, but they were typically nicknamed Sukey. I considered creating a new firm, Cutsie Pie Dezigns, with a "z", or Flbberty Gibbet Design, but there were too many letters. 

Susanna needed work to populate her website and printed matter, so I designed a body of work. Then I played it out over her career, from youthful exuberance to mature confidence. I ended up liking Susanna Walker. I may hire her to do some work for me. Or I may start the firm, Cutsie Pie Dezigns and create heinous work, then see what happens. Could I promote a firm that traffics in work for Precious Moments figurines?

What not to do.

What not to do.

Precious Moments, if you didn't know.


Sean Adams

Sean Adams is the Director of the Graphic Design Graduate Program at ArtCenter, founder of Burning Settlers Cabin studio, and on-screen author for lynda.com/Linked In. He is the only two term AIGA national president in AIGA’s 100 year history. In 2014, Adams was awarded the AIGA Medal, the highest honor in the profession. He is an AIGA Fellow, and Aspen Design Fellow. He has been recognized by every major competition and publication including; How, Print, Step, Communication Arts, Graphis, AIGA, The Type Directors Club, The British Art Director’s Club, and the Art Director’s Club. Adams has been exhibited often, including a solo exhibition at The San Francisco Museum of Modern Art. Adams is an author of multiple magazine columns, and several best-selling books. He has been cited as one of the forty most important people shaping design internationally, and one of the top ten influential designers in the United States. Previously, Adams was a founding partner at AdamsMorioka, whose clients included The Academy of Motion Picture Arts and Sciences, Disney, Mohawk Fine Papers, The Metropolitan Opera, Los Angeles County Museum of Natural History, Richard Meier & Partners, Sundance, and the University of Southern California.