Covering Covers

Lutz Roeder, Gebrauchsgraphik, June 1965

I've designed several magazines over the years. The cover is usually the land mine. Every hope, desire, and fear seems to coalesce around the cover. I lost one longtime great friend who was the photographer on a cover when the client rejected her beautiful and flawless image for a bad stock photo. It's the part of the project when everyone in the room has an opinion on what a good cover is. In all honesty, there are covers I worked on that are fugly fugly. These were designed by committee and I didn't have the fortitude to say, "You're wrong! You're bad people." But that rarely works either.

As you can expect some of my favorite covers do not have one giant face staring out, but take advantage of the magazine as a personal artifact that doubles as a poster. And if we're honest, we'll all admit we have purchased a magazine only for the cover. Which, I imagine, is liking someone simply because they have a nice face. And...?


Health Magazine, cover studies

Sean Adams

Sean Adams is the Director of the Graphic Design Graduate Program at ArtCenter, founder of Burning Settlers Cabin studio, and on-screen author for lynda.com/Linked In. He is the only two term AIGA national president in AIGA’s 100 year history. In 2014, Adams was awarded the AIGA Medal, the highest honor in the profession. He is an AIGA Fellow, and Aspen Design Fellow. He has been recognized by every major competition and publication including; How, Print, Step, Communication Arts, Graphis, AIGA, The Type Directors Club, The British Art Director’s Club, and the Art Director’s Club. Adams has been exhibited often, including a solo exhibition at The San Francisco Museum of Modern Art. Adams is an author of multiple magazine columns, and several best-selling books. He has been cited as one of the forty most important people shaping design internationally, and one of the top ten influential designers in the United States. Previously, Adams was a founding partner at AdamsMorioka, whose clients included The Academy of Motion Picture Arts and Sciences, Disney, Mohawk Fine Papers, The Metropolitan Opera, Los Angeles County Museum of Natural History, Richard Meier & Partners, Sundance, and the University of Southern California.