Franklin Mint

I've been asked if I have a favorite typeface. I'd like to consider myself type-tolerant, but I'm actually rather a type snob. Most projects begin with me trying something outlandish such as Behemoth. But, as time passes, I slowly migrate back to Franklin Gothic. When I found the 51st Annual of Advertising and Editorial Design for The Art Director's Club of New York, I found a gold mine. Giant Franklin Gothic and my favorite shades of orange and yellow. The book was designed by Dennis Mazzella. In the credits, its states: with the help of Kurt Weihs, my friend. I don't know what that means, so I'll include it to give credit to all parties. I also love that this book is stamped by my friend Doug Boyd. It's a double treasure.

I am in love with the unashamed enormous Franklin Gothic slipcase and cover. So much in love that I considered not sharing this so I could file it in my memory bank of possible solutions. And the spine, showing the inductees into the Hall of Fame is wonderful. Everybody gets so hung up on spines having all the information, but really, in this case on a designer's bookshelf, is anyone going to say, "Well, I dunno. What the hell is that thing?" And how many times have I spent designing countless covers for an annual report because every tiny detail means something to someone in the room. This cover solves that problem. "All we want are the facts. Just the facts, ma'am."

Sean Adams

Sean Adams is the Director of the Graphic Design Graduate Program at ArtCenter, founder of Burning Settlers Cabin studio, and on-screen author for lynda.com/Linked In. He is the only two term AIGA national president in AIGA’s 100 year history. In 2014, Adams was awarded the AIGA Medal, the highest honor in the profession. He is an AIGA Fellow, and Aspen Design Fellow. He has been recognized by every major competition and publication including; How, Print, Step, Communication Arts, Graphis, AIGA, The Type Directors Club, The British Art Director’s Club, and the Art Director’s Club. Adams has been exhibited often, including a solo exhibition at The San Francisco Museum of Modern Art. Adams is an author of multiple magazine columns, and several best-selling books. He has been cited as one of the forty most important people shaping design internationally, and one of the top ten influential designers in the United States. Previously, Adams was a founding partner at AdamsMorioka, whose clients included The Academy of Motion Picture Arts and Sciences, Disney, Mohawk Fine Papers, The Metropolitan Opera, Los Angeles County Museum of Natural History, Richard Meier & Partners, Sundance, and the University of Southern California.