They Always Come Back

It's hard to goof up a project that has a great subject, say a collection of Edward Stieglitz photographs or catalogue for MOMA. Sure you could mess it up by setting the entire thing in Curlz, but that rarely happens. So I recently decided that a project about something boring would be a better challenge for students. Make something amazing from something dull or disturbing. 

At the beginning of each term, I go to the used bookstore in North Hollywood and buy the most unsexy books I can find. Yes I get odd looks when I bring my stack of books to the counter. Last time I had 15 books on various subjects: The Book of Cats, Star Trek Compendium, John Nash and Game Theory, The Films of Judy Garland, NASCAR, MTV Video Music Awards 1992, and Puppy Potty Training Made Easy.

My favorite was The Art of Sensual Massage published in 1972. I forgot it in the back of my friend Erica's car, which proved awkward when her teenage son and a friend discovered it. It's a slice of time. The first thing I noticed, after the terrifying type, was how "natural" everyone was. Hair care in many body areas seems "casual". Then there is the decor. I want that room: a Mucha poster, spider plant, ferns, macrame, and rattan chair. There is even a chess set and candles.

The book is actually pretty good, except for the "Massaging Children" section. This seems wrong. I might be prudish, but I believe being massaged by your naked mother may cause later emotional issues. This is the copy: Children enjoy massage most at the end of the day when they're tired and slowed down. If your child jumps up in the middle of a stroke let it go. They always come back.

Of course you would wait until they're too tired to fight back. They jump up because they are desperate to get away. And they always come back due to Stockholm Syndrome.

The Art of Sensual Massage, 1972

The doll under the poster. Why?

The chess set and candles

Pirate bird and massage

This is wrong. Yes, I'm uptight.

This is Stockholm Syndrome

Sean Adams

Sean Adams is the Director of the Graphic Design Graduate Program at ArtCenter, founder of Burning Settlers Cabin studio, and on-screen author for lynda.com/Linked In. He is the only two term AIGA national president in AIGA’s 100 year history. In 2014, Adams was awarded the AIGA Medal, the highest honor in the profession. He is an AIGA Fellow, and Aspen Design Fellow. He has been recognized by every major competition and publication including; How, Print, Step, Communication Arts, Graphis, AIGA, The Type Directors Club, The British Art Director’s Club, and the Art Director’s Club. Adams has been exhibited often, including a solo exhibition at The San Francisco Museum of Modern Art. Adams is an author of multiple magazine columns, and several best-selling books. He has been cited as one of the forty most important people shaping design internationally, and one of the top ten influential designers in the United States. Previously, Adams was a founding partner at AdamsMorioka, whose clients included The Academy of Motion Picture Arts and Sciences, Disney, Mohawk Fine Papers, The Metropolitan Opera, Los Angeles County Museum of Natural History, Richard Meier & Partners, Sundance, and the University of Southern California.