Is History Dead

There are some people who take design a little too seriously. Years ago, I knew a designer who refused to speak to me or look at me in the eye. Yes, it's understandable when you get to know me, but this was about design philosophy. I preferred clean, simple, and honest design with optimism. He was a self-identified post-modernist who saw the world as distopian and wanted to reflect that in his work. That was fine by me, I loved his work. It just wasn't what I did.

Even last week at the Paul Rand event I did at Design Within Reach, someone walked up to Louise Sandhaus and me, looked at both of us, turned from me, and said to Louise, "I'm happy to see YOU." Puhleeze. It's not like we're on a reality show.

P. Scott Makela was a post-modernist, genius, and all around nice guy. He never was anything but a good and generous friend. He did work that was different than mine, and that's what makes the field so exciting. He was one of the first people to give me encouragement early in my career. 

I was helping a designer on a project last week based on the 1998 MTV Video Music Awards. It gave me a chance to look back at some of Scott's remarkable work. The typography in Michael and Janet Jackson's Scream video is beautiful, crisp, and launched a digital revolution in font design. 

Scott's work with Laurie Haycock Makela, his wife, changed the profession. It stretched everyone's idea of digital possibilities, and it's damned beautiful.


Sean Adams

Sean Adams is the Director of the Graphic Design Graduate Program at ArtCenter, founder of Burning Settlers Cabin studio, and on-screen author for lynda.com/Linked In. He is the only two term AIGA national president in AIGA’s 100 year history. In 2014, Adams was awarded the AIGA Medal, the highest honor in the profession. He is an AIGA Fellow, and Aspen Design Fellow. He has been recognized by every major competition and publication including; How, Print, Step, Communication Arts, Graphis, AIGA, The Type Directors Club, The British Art Director’s Club, and the Art Director’s Club. Adams has been exhibited often, including a solo exhibition at The San Francisco Museum of Modern Art. Adams is an author of multiple magazine columns, and several best-selling books. He has been cited as one of the forty most important people shaping design internationally, and one of the top ten influential designers in the United States. Previously, Adams was a founding partner at AdamsMorioka, whose clients included The Academy of Motion Picture Arts and Sciences, Disney, Mohawk Fine Papers, The Metropolitan Opera, Los Angeles County Museum of Natural History, Richard Meier & Partners, Sundance, and the University of Southern California.