Designers are disturbed. We are entirely obsessive compulsive over a ligature or perfect shade of warm red. We take chaos and order it into digestible portions. But we also like the big, big picture. We tell our clients that we are following a clear set of steps and phases on a project to provide a sense of clarity and comfort. But, creativity is messy. They don’t want to hear, “Well, I’ll do the research, formulate a strategy, and then maybe I’ll think of a good idea in the shower. Or maybe not. Maybe it won’t happen for two weeks. I might change my mind, or have no logical rational reason for it.”
Hans Hillman liked surprise. He was more interested in the process of working, because that is where everything is undecided and you have the chance to surprise yourself. He was simple in his philosophy: nur Arbeit. Just work. Get to work and surprise yourself. Let amazing things happen. His film posters are testament to this. They are unpredictable and startling.
Hillman also had a rare sense of modesty. He admitted to working alone most of the time, hiring someone to help if needed. He made clear that his film posters were intended for a small audience interested in that film, not major movies. His studio was “One big room, and one small room.” It sounds perfect.