A Designer Walks into a Bar...

I have a friend, a well-known designer, who laments that he never gets to do work that is "fun". His work is serious and beautifully crafted with a deep connection to French structuralism and Freudian theory. I, on the other hand, lament that my work will only be seen as "fun", not "serious". Of course the reality is that nothing is that black and white. His work has light and playful elements, mine can be conceptual and multi-layered.

Herbert Leupin (1916–1999) (yes, another Herbert; it was a popular designer name) was disregarded and ignored as an "advertising poster artist". How could the work be taken seriously when it has a giraffe? Today, his posters are sought after by serious collectors. At first glance, they are funny and light. They exist to sell beer, Coca-Cola, cigarettes, and pens. He wasn't concerned about the theoretical underpinnings. And they are masterful and joyful.

He does what I endeavour to teach: see things in the world that can be seen entirely differently with the slightest move: a shoe becomes a car, a glass of beer enjoys a day at the beach, letterforms become carbonated bubbles. The imagery is light and carefree. And, as Shakespearean stage actor Edmund Kean said, "dying is easy, comedy is hard."

Sean Adams

Sean Adams is the Director of the Graphic Design Graduate Program at ArtCenter, founder of Burning Settlers Cabin studio, and on-screen author for lynda.com/Linked In. He is the only two term AIGA national president in AIGA’s 100 year history. In 2014, Adams was awarded the AIGA Medal, the highest honor in the profession. He is an AIGA Fellow, and Aspen Design Fellow. He has been recognized by every major competition and publication including; How, Print, Step, Communication Arts, Graphis, AIGA, The Type Directors Club, The British Art Director’s Club, and the Art Director’s Club. Adams has been exhibited often, including a solo exhibition at The San Francisco Museum of Modern Art. Adams is an author of multiple magazine columns, and several best-selling books. He has been cited as one of the forty most important people shaping design internationally, and one of the top ten influential designers in the United States. Previously, Adams was a founding partner at AdamsMorioka, whose clients included The Academy of Motion Picture Arts and Sciences, Disney, Mohawk Fine Papers, The Metropolitan Opera, Los Angeles County Museum of Natural History, Richard Meier & Partners, Sundance, and the University of Southern California.