Sending the Elevator Back Down

Filmforum, 1994

When I decided to step away from AdamsMorioka and focus on, forgive the do-gooder tone, working with younger designers, or sending the elevator back down, I worried that people would think I stopped designing myself. Then I realized this was vanity and pride and had no place in moving forward. But every once in awhile it rears its ugly head. At a meeting today, someone asked, "do you have time to work with your own clients in addition to the Art Center work?" I had to admit I recently turned down a signage project because I was already over booked and did not want to start a studio with large staff again. But, I just finished a bandana design for a client.

I felt small. But again, that has nothing to do with the work. It's just pride. And doing something or not because of pride is always a bad idea. The day ended with seeing work I could never imagine doing myself from a group of younger designers. That made it worth it.

I'v been adding work to the BSC site over time, which is like using a time machine. I found a series of projects I did back in 1994, before AdamsMorioka, AIGA, Lynda.com, and Burning Settlers Cabin. You aren't supposed to share old work. It makes you look old. But it reminded me that I was once that young designer, who was helped enormously by Saul Bass, Michael Vanderbyl, Michael Bierut, and Paula Scher.

Sean Adams

Sean Adams is the Director of the Graphic Design Graduate Program at ArtCenter, founder of Burning Settlers Cabin studio, and on-screen author for lynda.com/Linked In. He is the only two term AIGA national president in AIGA’s 100 year history. In 2014, Adams was awarded the AIGA Medal, the highest honor in the profession. He is an AIGA Fellow, and Aspen Design Fellow. He has been recognized by every major competition and publication including; How, Print, Step, Communication Arts, Graphis, AIGA, The Type Directors Club, The British Art Director’s Club, and the Art Director’s Club. Adams has been exhibited often, including a solo exhibition at The San Francisco Museum of Modern Art. Adams is an author of multiple magazine columns, and several best-selling books. He has been cited as one of the forty most important people shaping design internationally, and one of the top ten influential designers in the United States. Previously, Adams was a founding partner at AdamsMorioka, whose clients included The Academy of Motion Picture Arts and Sciences, Disney, Mohawk Fine Papers, The Metropolitan Opera, Los Angeles County Museum of Natural History, Richard Meier & Partners, Sundance, and the University of Southern California.