X Stands for the Variable

Over a year ago, I began talking with Nik Hafermaas about a graduate program in graphic design at ArtCenter. The undergraduate program had been through a remarkable revitalization and metamorphosis, and the time was right to apply the same thinking and ArtCenter's stellar reputation and network to a masters degree.

I've spent over two decades looking at portfolios from recent MFA grads from other schools. While they were almost all impressive and conceptually thorough, I saw a disconnect with the professional world. Projects were personal and unique, but were often so removed from applicable design I wondered if the designer would be terribly bored leading a branding campaign.

In 2011, ArtCenter embarked on a new course "to learn to create, and influence change". The Graphic Design MFA program embraces new ideas, innovation, and technology, while maintaining a connection to the profession here and now. We can explore the "C" word that everyone runs from, craft: typography, form, content, and the artifact. And we had the physical and intellectual resources to be the leader in leadership and entrepreneurial thinking.

What was truly unexpected was the reception the philosophy of innovation in the real world for real people resonated. Very quickly, several of the profession's leaders signed on as Advisory Board and Visiting faculty. This connection to the field and practice is critical as they will help guide the program, injecting ideas and wisdom based on their professional, rather than purely academic, experience.

Today the site for the ArtCenter Graphic Design Graduate (MGx) program is live and we are building an amazing space with a national American furniture company. I'm excited to serve as the Director of the program, providing designers with the skills and tools to not just succeed, but be the next generation of leaders.

Sean Adams

Sean Adams is the Director of the Graphic Design Graduate Program at ArtCenter, founder of Burning Settlers Cabin studio, and on-screen author for lynda.com/Linked In. He is the only two term AIGA national president in AIGA’s 100 year history. In 2014, Adams was awarded the AIGA Medal, the highest honor in the profession. He is an AIGA Fellow, and Aspen Design Fellow. He has been recognized by every major competition and publication including; How, Print, Step, Communication Arts, Graphis, AIGA, The Type Directors Club, The British Art Director’s Club, and the Art Director’s Club. Adams has been exhibited often, including a solo exhibition at The San Francisco Museum of Modern Art. Adams is an author of multiple magazine columns, and several best-selling books. He has been cited as one of the forty most important people shaping design internationally, and one of the top ten influential designers in the United States. Previously, Adams was a founding partner at AdamsMorioka, whose clients included The Academy of Motion Picture Arts and Sciences, Disney, Mohawk Fine Papers, The Metropolitan Opera, Los Angeles County Museum of Natural History, Richard Meier & Partners, Sundance, and the University of Southern California.