The Promiscuity of Images

Ettore Sottsass, 1946

And now, to swing to the other end of the Bauhaus philosophy, I recently found this piece designed by Ettore Sottsass in 1946. Typically, when Sottsass comes up in conversation (and yes, I'm that groovy and cosmopolitan, it happens all the time) I think about the Memphis design movement or the 1969 Olivetti Valentine typewriter. Sottsass designed this portfolio soon after being released from a Yugoslavian concentration camp and moving to Milan. 

Ettore Sottsass, 1946

It's clear from this that his approach rejected the minimal and functional Bauhaus. He not only disregards a grid or sense of order, his use of imagery is promiscuous at the least. Victorian clip art, modernist photography, and hand-made forms compete with pieces of typography and magazine clippings. While it doesn't rely on melting clocks, the piece is related to the Surrealist movement, happening at the same time. The elements exist as disparate symbols in the unconscious, pieces of everyday life that combine in a dream.

I've had a special admiration for Sottsass since I learned that he took 1,780 photographs on a short trip to South America, and for years photographed every hotel room in which he had slept with a woman. He also wanted to publish a book consisting of pictures of walls. I would buy a book of photos of walls.

SottsassCover.jpg

Sean Adams

Sean Adams is the Director of the Graphic Design Graduate Program at ArtCenter, founder of Burning Settlers Cabin studio, and on-screen author for lynda.com/Linked In. He is the only two term AIGA national president in AIGA’s 100 year history. In 2014, Adams was awarded the AIGA Medal, the highest honor in the profession. He is an AIGA Fellow, and Aspen Design Fellow. He has been recognized by every major competition and publication including; How, Print, Step, Communication Arts, Graphis, AIGA, The Type Directors Club, The British Art Director’s Club, and the Art Director’s Club. Adams has been exhibited often, including a solo exhibition at The San Francisco Museum of Modern Art. Adams is an author of multiple magazine columns, and several best-selling books. He has been cited as one of the forty most important people shaping design internationally, and one of the top ten influential designers in the United States. Previously, Adams was a founding partner at AdamsMorioka, whose clients included The Academy of Motion Picture Arts and Sciences, Disney, Mohawk Fine Papers, The Metropolitan Opera, Los Angeles County Museum of Natural History, Richard Meier & Partners, Sundance, and the University of Southern California.