You may remember my emotional rant about Ihop recently and its tragic mistake to lose the “pancake” concept. I am heartened when someone gets it right. Hot Dog on a Stick is a favorite of most people I know. Teenage boys like to stand by and watch the young women employees pump the lemonade machine. Kids like the cheese on a stick.
I like the design aesthetic. Somebody smart decided to stay with the look that has a decidedly 1960s vibe. I’d like to believe that this was on purpose, not because somebody simply forgot to rebrand and then it came back into style. The look is what a hot dog stand should be: bright, cheerful, playful, and simple. There is a rigor in its implementation that should make any hard-core identity manager swoon. The drinks match the color palette of the logo, the uniforms reiterate the attitude, and the minimal menu reinforces the core experience: hot dogs on a stick. Life is serious, but corn dogs really aren’t. This is a perfect combination of form, function, and communication fusing together perfectly.