I agree this title seems hyperbolic, but it the actual title of a book about Robert Scott's ill-fated Terra Nova Expedition to Antarctica. It puts many issues in perspective. A couple of weeks ago a young designer was quite upset and seemed unable to work. When I asked him what had happened, he explained that all of his black t-shirts had been washed with the detergent with bleach and now they were dark gray. This, somehow, seems less trying than someone his age a century ago trudging across the Antarctic ice.
The title also makes me feel stupid when I complained that sitting in coach on Southwest for a flight to Las Vegas was the worst journey in the world. It was a tight space and my neck hurt later, but again, compared to death by freezing, not so awful.
In the spirit of winter, for everyone feeling like they are about to embark on that terrible holiday journey, enjoy Herbert Ponting's images of the frozen south pole. Be glad you don't need to take canned meats.