A good friend said to me, “You? You? Why would they ask you? You’re so square.” My friend may know what she is talking about. She knows every cool band with odd names such as Thumbtack Attack and what hidden bars are groovy in Silverlake. I don’t know these things. I’m not that cool.
Since I’m square, I don’t need to worry about doing something groovy. I love skate slang. I don’t use it in meetings, as in, “Dude, that logo is so off the hook. Gnarly.” But, working on a skate deck for a charity event in Colorado this gave me the perfect opportunity to combine my love of skate slang, and late 60s chain restaurant typography ala Farrell’s. For entertainment at the auction, I suggested adding people in red Victorian vests running around with the skateboard decks while a siren wailed, but the kind people at AIGA Colorado politely said no.